目Contents 录
Chapter 1 E-commerce Overview 电子商务概述··························································· 1
Case: Amazon.com（引例： Amazon.com） ············································································· 1 Key Points（本章要点） ··········································································································· 2 1.1 The Basic Concept of E-commerce（电子商务的基本概念）·········································· 2
1.1.1 The Definition of E-commerce（电子商务的定义） ············································ 4
1.1.2 The Contents of E-commerce（电子商务的内容） ·············································· 7
1.1.3 Functions and Features of E-commerce（电子商务的功能及特征） ················· 13
1.2 Emergence and Development of E-commerce（电子商务的产生与发展） ··················· 19
1.2.1 Developing History of E-commerce（电子商务的发展历程）··························· 19
1.2.2 Trend of E-commerce Development（电子商务的发展趋势） ·························· 24
1.3 The Structure and System of E-commerce（电子商务的结构与系统） ························· 27
1.3.1 The Basic Framework of E-commerce（电子商务的基本框架） ······················· 27
1.3.2 Application Framework of E-commerce（电子商务的应用框架） ···················· 33
1.3.3 The System Composition of E-commerce（电子商务的系统组成） ·················· 39 Summary（本章小结） ·································································································· 44 Practice（实践） ············································································································· 45
Chapter 2 E-commerce Models 电子商务模式····························································· 46
Case: Amazon’s E-commerce model（引例：亚马逊电子商务模式） ·································· 46 Key Points（本章要点） ········································································································· 46 2.1 Overview of E-commerce Model（电子商务模式概述） ··············································· 47
2.1.1 Elements of E-commerce Model（电子商务模式的构成要素） ························ 47
2.1.2 Classification of E-commerce（电子商务的分类）············································ 50
2.2 Basic E-commerce Models（电子商务基本模式） ························································ 67
2.2.1 B2B E-commerce Model（B2B电子商务模式） ··············································· 68
2.2.2 B2C E-commerce Model（B2C电子商务模式） ··············································· 79
2.2.3 C2C E-commerce Model（C2C电子商务模式） ··············································· 86
2.2.4 B2G E-commerce Model（B2G电子商务模式）··············································· 90
2.2.5 Derivate Modes of E-commerce（电子商务的衍生模式） ································ 92
电子商务概论（双语版）（第 2版）
2.3 Emerging E-commerce Models（新兴的电子商务模式） ············································· 93
2.3.1 O2O Model（O2O模式） ·················································································· 93
2.3.2 B2T Model（B2T模式）···················································································· 98
2.3.3 B2Q Model（B2Q模式）················································································· 101
2.3.4 C2B Model（C2B模式） ················································································· 102 Summary（本章小结） ································································································ 106 Practice（实践） ··········································································································· 108
Chapter 3 Fundamental of E-commerce Technology 电子商务技术基础············ 109
Case: Connecting physical world by URL（引例：用 URL连接物理世界） ······················ 109 Key Points（本章要点） ······································································································· 110
3.1 The Basics of Computer Network（计算机网络基础） ··············································· 111
3.1.1 Definition of Computer Network（计算机网络的定义） ································· 111
3.1.2 Classification of Computer Networks（计算机网络的分类） ·························· 116
3.1.3 Network Communication Protocols（网络通信协议）····································· 122
3.2 Internet Technology and Application（互联网技术及应用） ······································· 129
3.2.1 The Produce and Develop of Internet（互联网的产生与发展） ······················· 129
3.2.2 Internet Applications（互联网的主要应用） ··················································· 132
3.2.3 IP Address and Domain Name（IP地址和域名） ············································ 146
3.2.4 Internet Access（互联网接入方式） ································································ 155
3.2.5 Intranet, Extranet and Internet（内联网、外延网和互联网） ·························· 159
3.3 Information Processing Technology（信息处理技术）················································ 161
3.3.1 Electronic Data Interchange（电子数据交换） ················································· 161
3.3.2 Barcode Technology（条码技术） ··································································· 173
3.3.3 RFID Technology（RFID技术） ····································································· 176
3.3.4 GPS Technology（GPS技术）········································································· 178
3.3.5 GIS Technology（GIS技术）··········································································· 180 Summary（本章小结） ································································································ 183 Practice（实践） ··········································································································· 183
Chapter 4 E-commerce Payment Technology电子商务支付技术························ 184
Case: Bitcoin（引例：比特币）···························································································· 184 Key Points（本章要点） ······································································································· 185
4.1 E-money and E-payment（电子货币与电子支付） ····················································· 185
4.1.1 E-payment Tools（电子支付工具） ································································· 186
4.1.2 E-payment Systems（电子支付系统） ····························································· 198
4.1.3 E-payment Models（电子支付模式） ······························································ 211
4.2 Third Party Payment（第三方支付） ··········································································· 213
4.2.1 Overview of Third-Party Payment（第三方支付概述） ··································· 213
目 录
4.2.2 Third Party Payment Model（第三方支付模式） ············································· 220
4.2.3 Platform of Third Party Payment（第三方支付平台） ····································· 226
4.3 E-bank（电子银行） ···································································································· 231
4.3.1 Telephone Bank（电话银行） ·········································································· 231
4.3.2 Internet Bank（网上银行） ··············································································· 234
4.3.3 Mobile Bank（手机银行） ··············································································· 244
4.3.4 WeChat Bank（微信银行） ·············································································· 248
4.4 M-payment（移动支付） ······························································································ 251
4.4.1 Overview of Mobile Payment（移动支付概述）·············································· 251 4.4.2 Mobile Payment Mode（移动支付模式） ························································ 256 Summary（本章小结） ········································································································· 258 Practice（实践） ···················································································································· 260
Chapter 5 E-commerce Logistics Technology电子商务物流技术························ 261
Case: JD.COM’s Self-built Logistics（引例：京东商城的自建物流） ································ 261 Key Points（本章要点） ······································································································· 262
5.1 The Concept of Logistics（物流的概念） ···································································· 262
5.1.1 Origin and Development of Logistics Concept（物流概念的起源与发展） ···································································································· 262
5.1.2 The Classification of Logistics（物流的分类） ················································ 264
5.1.3 The Functions of Logistics（物流的功能） ······················································ 270
5.2 E-commerce Logistics（电子商务物流） ····································································· 281
5.2.1 The Relationship Between E-commerce and Logistics（电子商务与物流的关系） ···································································································· 281
5.2.2 Features of E-commerce Logistics（电子商务物流的特点） ··························· 291
5.2.3 E-commerce Logistics Models（电子商务物流模式） ···································· 293
5.3 E-commerce Logistics Distribution（电子商务物流配送） ········································· 307
5.3.1 Overview of Logistics Distribution（物流配送概述） ····································· 307
5.3.2 Objectives of Logistics Distribution（物流配送的目标） ································ 311 5.3.3 Logistics Distribution Centre（物流配送中心） ··············································· 313 Summary（本章小结） ········································································································· 321 Practice（实践） ···················································································································· 322