This is a specialized guidebook on H5-based mobile marketing website design; it not only introduces specific design methods, but elaborates on the definitions and specifications of H5, as well as the status quo and development trend of H5-based marketing industry. This book is made up of 5 chapters: Chapter 1 explains what H5 is. Chapter 2 introduces the design specifications of H5 in plain language. Chapter 3 analyzes the specific design methods of H5 in 6 aspects: prototype drawing, content expression, layout design, text design, dynamic effect design and sound effect design. In Chapter 4 there is an in-depth case study on China’s best H5 projects over 2015~2016. Chapter 5 includes 10 interviews with industry insiders; readers will learn more about the well-known enterprises in the industry, including party A, party B, product suppliers and service providers.