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My Flow: Cross-cultural Communication

Author: Peng Kaiping
Impression:1-7
ISBN:9787302493891
Subject:Humanities & Social Sciences
Publication Date:2020.05.01
Page Count:324

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Different cultures have huge differences in language, customs, cultural psychology and other aspects. From both cultural and psychological perspectives, this book provides detailed discussion from four parts: the cultural view from a global perspective, the breakthrough and overcoming of cross-cultural communication barriers, cross-cultural communication influence and persuasion, and the innovation and practice of cross-cultural communication, The opening part introduces the definition, characteristics, application scenarios, necessity and ability requirements of cross-cultural communication; then it explains the breakthrough and overcoming of language barriers, communication style barriers, identity barriers and cultural psychological barriers, as well as analyzes the influence, persuasion, dialogues, communication and conflicts in cross-cultural process.

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