This book tells about H5 design methods and process. It is produced by Netease Media Design Center which has come up with lots of excellent works in recent years, such as Stories about Entertainment Circle in Pictures, Adventure in Rio, I am a Happy Alpaca, and Sliding Back to Childhood. This book, which consists of 3 parts respectively on interaction, visual sense and motion, systematically discusses the knowledge about product planning, user psychology, interaction means, visual rendering, motion effect, and mobile interface design; and carefully analyzes the methods for improving H5 design quality and some highly practical means, so as to help readers establish an intact thinking system for H5 design. This book is suitable for interaction designers, visual designers and motion designers that are doing H5-related work.