Partnership Model

Author: ZHENG Zhiliang

ISBN:9787302652410

Date of publication:2024.02.01

Business model determines the partnership model. The study of business models focuses on what to do, while partnership models focus on how to do it. Partnership models include internal partnerships and external partnerships. Internal partnership models involve partnering with employees, are intrinsic partnerships, are existing partnerships, with the aim of inspiring employee motivation, freeing entrepreneurs, achieving governance by non-action, essentially addressing the question of who is working for whom. On the other hand, external partnership models involve partnering with external individuals with resources, authority, and wealth, are expansive partnerships, are incremental partnerships, with the goal of integrating resources, growing and strengthening, essentially addressing the issu...

Game Theory of Intelligent Groups

Author: ZHANG Chunyan, XIE Guangming

ISBN:9787302651901

Date of publication:2024.02.01

The book aims at providing an overview of the current status, development trends, and important applications of game theory of intelligent group in adversarial and cooperative scenarios. It aims to provide readers with theoretical references for interdisciplinary research and technological development in the fields of artificial intelligence, evolutionary games, cluster systems, etc. The book consists of 9 chapters, featuring content such as an overview of evolutionary game theory fundamentals, task allocation issues, the impact of lazy individuals on the dynamics of task allocation games, the influence of loners on the dynamics of public goods games within groups, the effect of punishers on group game dynamics, the role of strategy diversity in the evolution of public goods cooperation, t...

From Follower to Leader: Huawei’s Journey of Management System Restructuring

Author: FENG Degang

ISBN:9787302650942

Date of publication:2024.02.01

Mr. REN Zhengfei once said, “The most precious thing about Huawei is its lifeless management system. Huawei won’t leave anything behind but its management. The management system will be passed down from generation to generation. Huawei’s greatest achievement is establishing a lifeless management system.” Through over 20 years of continuous management innovation, Huawei has built a robust process-based management system, enabling the company to transition from a follower to a leader in the ICT field. This book revolves around four key elements of management: strategic management, process restructuring, organizational development, and continuous change. It covers topics such as Huawei’s strategic management processes, strategic planning methods and models, essential points from strategic pl...

To Write More Likable Copy: Quick Guide to Crafting New Media Copy

Author: XIA Xiaomo

ISBN:9787302647522

Date of publication:2024.02.01

Rooted in the trends of the times, this book focuses on the role of short copy in the process of winning profits from private traffic. The book is divided into four chapters: Trends, Basics, Practical Applications, and Profitability, covering the writing methods of seven common types of short copy across new media platforms such as posters, Xiaohongshu (Little Red Book), Wechat Moments, short video scripts, live streaming pitches, Q&A responses, and SEO articles. The content spans across multiple fields such as beauty and skincare, health and wellness, food, and education. The book provides numerous examples, copywriting templates, and steps to deepen readers’ understanding and application of new media short copy.

Children’s Philosophical Wisdom Enlightenment

Author: LIN Jing

ISBN:9787302652885

Date of publication:2024.02.01

Children’s Philosophical Wisdom Enlightenment is an interesting philosophical book for children that conforms to the psychological acceptance characteristics of children, and it is also a high-quality teaching material for children’s philosophical thinking courses to enhance children’s thinking quality. Based on exploring the core issues of philosophy, it is elaborated through various methods such as thematic architecture, story guidance, and aided by imagination, thinking, debate, and situations, with innovative contents and styles. The book provides a full set of course materials for readers to read and reflect on.

Do Not Go Gentle Into That Good Night

Author: LU Juan

ISBN:9787302624875

Date of publication:2024.01.01

LU Juan has written film review columns in various platforms such as Blog Weekly, China Entrepreneur, Blue Chip, Yu Shang, and WeChat official accounts since 2014. With a rich interdisciplinary background, she embodies both the refinement of femininity and a profound depth of insight when it comes to movies. Her unique perspective on films always manages to capture some intriguing and subtle nuances. This book is a genuine and heartfelt love letter to cinema, penned by a true cinephile, meant to be shared with all those who have a passion for movies.
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