Tsinghua University Press

Tourism Geography of China (3rd Edition)

Author： Cao Peipei

ISBN：9787302577065

Date of publication：2021.05.01

This book is divided into the first part and the second part. The first part is the overview, including the introduction, China’s natural tourism resources, China’s humanistic and cultural tourism resources and China’s tourism transportation; the second part is about different areas, including China’s geographical division for tourism, as well as Beijing-Tianjin-Hebei tourism area, Northeast tourism area, tourism area along the middle and lower reaches of the Yellow River, Northwest tourism area, tourism area along the middle and lower reaches of the Yangtze River, Southeast tourism area, Southwest tourism area, Qinghai-Tibetan tourism area and Hong Kong, Macao and Taiwan tourism area. It mainly introduces the geographical environment, representative tourism resources and special local pro...

The Civilization of Construction – Traditional Chinese Culture and Traditional Architecture (Revised Edition)

Author： Liu Su

ISBN：9787302554110

Date of publication：2021.05.01

Ancient Chinese architecture is more than just a technology. It is an art and, even more, a comprehensive product of various cultural forms. This book selects eight aspects of traditional Chinese culture that are closely related to architecture, explains in vivid and easy-to-understand language the relationship between ancient Chinese architecture and politics, philosophy, religion, education, literature and art, lifestyle, folk culture, and regional culture, and analyzes various cultural phenomena in architecture, so as to reveal the cultural connotation and cultural background of architecture. This book has gone beyond the realm of architecture, and it aims to introduce the value of traditional architecture to the general public, enhance cultural confidence, and promote the protection an...

A Guide to Enterprise Digital Transformation: Scenario Analysis + IT Implementation + Organizational Transformation

Author： Yu Xu

ISBN：9787302577232

Date of publication：2021.05.01

In the digital era, business advantages have transformed from large-scale supply of products to the identification and matching of individual needs, and consumer needs, contacts and behaviors are changing rapidly. Digitalization offers important assistance for enterprises to adapt to the new era and establish new advantages.

Equity Strategy: Partnership Mechanism + Equity Incentives + Financing Plans

Author： Zhang Kaizhi, Ma Ying

ISBN：9787302561002

Date of publication：2021.05.01

In the fever of nation-wide entrepreneurship, few entrepreneurs can make if if they work alone. Therefore, entrepreneurs often choose to bring in external forces during the start-up period, such as inviting people to be a partner or bringing in financing. This book provides a comprehensive analysis of equity-related issues that entrepreneurs may encounter at different stages, including how to choose partners and allocate equity in the early stage of the business, and how to design a withdrawal mechanism; how to utilize equity incentives to retain talents in the middle of the entrepreneurship, and how to formulate and implement an equity financing plan for better development. The book delivers a targeted analysis of equity-related issues through actual cases, providing entrepreneurs with ...

Dimple Corresponding Theory: A New Way of Treating Thyroid Disease in Traditional Chinese Medicine

Author： Ding Zhiguo

ISBN：9787302578819

Date of publication：2021.05.01

To meet the needs of clinical diagnosis and treatment of thyroid disease, this book reviews the development of traditional Chinese medicine and modern medicine in the treatment of thyroid diseases, and focuses on the clinical difficulties to be solved. It proposes for the first time the concept of window phase based on the “dimple corresponding” theory and establishes corresponding treatment guidelines according to different stages of disease development, and systematically elaborates new ideas of traditional Chinese medicine treatment for common thyroid diseases.

Value Internet: Economic Revolution Beyond Blockchain

Author： Cai Jian

ISBN：9787302565727

Date of publication：2021.05.01

The global economic system has been profoundly changed after the outbreak of the COVID-19 pandemic, and a new value Internet industry has emerged. This book illustrates the scientific laws and principles of the formation of the value Internet, revealing the huge crisis facing the global economy and the deep-seated causes for the strong impact of the Internet and blockchain on the financial sector. From rich practices, the author analyzes how network intelligent technology and the universal adoption of digital currency transform the digital economy industry, and designs methods and ideas for future industrial innovation and economic system reconstruction, so as to create an effective path of achieving reform in fields such as science and technology, medical care and education with the v...

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