Tsinghua University Press

The Mega-Age:a profile of contemporary pop music in Europe&North America

Author： SONG Gang

ISBN：9787302649441

Date of publication：2024.03.01

This book paints a vibrant and engaging picture of contemporary European and American popular music. The author provides a comprehensive and systematic overview of the historical evolution, major genres, and key artists in Western pop music. It delves into the operational dynamics of the music industry, the interaction between popular music, technology, and design, and the profound influence of European and American pop music on modern society and culture. Filled with background knowledge and entertaining anecdotes, the book concludes by exploring the future trends of popular music post-pandemic. It weaves together academic insight, knowledge, and entertainment, making it an indispensable resource for professionals in the music industry and students, as well as a valuable guide for enthusi...

Building A Global Community of Health for All

Author： Vanke School of Public Health at Tsinghua University, Institute for Healthy China at Tsinghua University

ISBN：9787302645016

Date of publication：2024.03.01

At present, there is a lack of advanced ideas in global health governance, and new ideas and thoughts are urgently needed to guide the international community in facing new challenges and risks to health security. China has reached a new development stage where it needs to strengthen its soft power influence. This book interprets the connotation of “building a global community of health for all” proposed by Chinese President Xi Jinping, analyzes its relationship with the current global health governance system, and sorts out and analyzes the relevant discourse traditions and practices in major regions of the world. In response to the actual needs of improving global health outcomes, it puts forward Chinese future development strategies in the field of global hygiene and health cooperation.

Arm Embedded System: Architecture, Programming and Development of STM32F103 Microcontroller

Author： LI Zhengjun

ISBN：9787302640523

Date of publication：2024.03.01

This book adheres to the concept of “New Engineering” and comprehensively and systematically covers the principles and applications of embedded systems based on STM32F103, starting from research, teaching, and practical engineering applications. The book consists of 12 chapters, which mainly cover the introduction, embedded microprocessors, STM32 series microcontrollers, the setup of embedded development environments, STM32 interrupts, STM32 GPIO, STM32 timers, STM32 universal synchronous/asynchronous receivers and transmitters, STM32 SPI serial bus, STM32 I2C serial bus, STM32 A/D converters, and STM32 DMA controllers. The content of the book is rich, with advanced systems and reasonable structures, integrating theory with practice, and paying particular attention to engineering applicati...

Annotated Study of the Compilation Principles of Tang Dynasty Poetry Collections

Author： LI Chengqing

ISBN：9787302537137

Date of publication：2024.02.01

The study of Tang Dynasty poetry collections serves as a third path beyond focusing solely on writers and their works. In ancient times, attention was paid not only to distinguishing styles and examining reflections but also to the practical experience of compiling collections and the concerns of writing. With the publication of facsimiles of ancient manuscripts from Dunhuang and Japan, combined with the recent reevaluation of studies concerning poetry collections, the source and compilation principles of poetry collections, particularly from the Tang Dynasty, have attracted increasing attention from scholars. This book centers around Tang Dynasty poetry collections and examines issues such as the study of poetry collections, prefaces and concurrent entries, documentation, order of volume...

To Write More Likable Copy: Quick Guide to Crafting New Media Copy

Author： XIA Xiaomo

ISBN：9787302647522

Date of publication：2024.02.01

Rooted in the trends of the times, this book focuses on the role of short copy in the process of winning profits from private traffic. The book is divided into four chapters: Trends, Basics, Practical Applications, and Profitability, covering the writing methods of seven common types of short copy across new media platforms such as posters, Xiaohongshu (Little Red Book), Wechat Moments, short video scripts, live streaming pitches, Q&A responses, and SEO articles. The content spans across multiple fields such as beauty and skincare, health and wellness, food, and education. The book provides numerous examples, copywriting templates, and steps to deepen readers’ understanding and application of new media short copy.

Children’s Philosophical Wisdom Enlightenment

Author： LIN Jing

ISBN：9787302652885

Date of publication：2024.02.01

Children’s Philosophical Wisdom Enlightenment is an interesting philosophical book for children that conforms to the psychological acceptance characteristics of children, and it is also a high-quality teaching material for children’s philosophical thinking courses to enhance children’s thinking quality. Based on exploring the core issues of philosophy, it is elaborated through various methods such as thematic architecture, story guidance, and aided by imagination, thinking, debate, and situations, with innovative contents and styles. The book provides a full set of course materials for readers to read and reflect on.

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