Tsinghua University Press

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Description

In combination of the evolution and application of folk arts, this book mainly discusses the following topics: Chinese folk arts, system of folk arts, artistic thinking and expression, practical folk arts, decorative folk arts, custom folk arts, appreciation and creation practice of folk arts, and some basic knowledge about the current status and prospect of folk arts. This book is not only a textbook for teaching the college students majored in art design, but a vocational training material for cultivating the practitioners in cultural creative companies and advertising design companies.

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