President ZHAO Xin Attended the 2024 Tsinghua University Press Marketing Seminar

From August 19th to 20th, 2024 Tsinghua University Press (TUP) Marketing Seminar was held in Nanning, Guangxi Province. President ZHAO Xin, Assistant President and Director of Administration CHEN Zhaowei, Assistant President and Director of Distribution LIANG Ying attended the seminar, and nearly 70 representative distributors were invited to attend the meeting.

ZHAO delivered an opening speech, highlighting the recent accomplishments of TUP and extending heartfelt appreciation to the distributors for their enduring trust and support. He expressed his hope that distributors and publishers will collaborate to uphold the health and sustainability of the industry and contribute more significantly to the promotion of cultural prosperity. LIANG provided an analysis of the current state of the publishing industry and shared the practical experiences and achievements of TUP in achieving high-quality development. WEN Yunhui, Director of Digital Product Operation Center at the Audio-visual Electronics and Digital Publishing Branch, presented TUP's latest solutions and technologies in digital textbook publishing, as well as the cooperative model. HE Nan, the Online Business Manager of the Distribution Department, discussed the current landscape and future trends of the online retail market. The meeting centered around three key areas: teaching materials, library distribution and trade books. Distributor representatives also shared their experiences and achievements in these areas.

During the meeting, ZHAO led a team to visit TUP’s strategic partner, Guangxi Jiaoyuan Group, where they engaged in in-depth discussions with Chairman CHENG Duanxian and General Manager ZHANG Qi regarding bilateral business collaboration.