TUP Attends the 37th Beijing Book Fair
The 37th Beijing Book Fair (BBF) was held from January 9th to 11th, 2025, at the China International Exhibition Center (Chaoyang Hall). QIU Xianqing, Chairman of Tsinghua University Press (TUP), and ZHAO Xin, President of TUP, visited TUP’s booth and extended appreciation to the on-duty staff.
TUP’s booth in the main exhibition area featured 9 bookshelves, displaying nearly 500 book titles and 60 journals. The booth had designated areas for reception, events, digital content, live streaming, and business negotiations, ensuring an engaging experience for all visitors. In keeping with BBF’s focus on innovation, TUP introduced a new cultural and creative display area that attracted considerable attention and became a highlight of the booth.
The BBF provided an ideal platform for TUP to promote book titles and featured authors. Notably, the book launch for the new title Braving the Tides of Time and Silent Moments with Falling Flowers earned recognition as one of the “Highly Praised Cultural Activities”. Additionally, TUP organized sharing sessions for nine new titles, including Step-by-Step Guide to Official Document Writing, Fun Interpretations of Essential Elementary School Poems, New Media Writing for Wealth Creation, Perceiving Chemistry - A Scientific Journey Through Time, and Key Middle School Chinese Exam Points: Language Basics, Classical Poems, and Literary Texts.
During the BBF, TUP marketed key publications through advertisements in 6 newspapers and magazines. Furthermore, over 100 media reports about TUP’s events were published across 14 media outlets.