Beautiful Chemistry is the Winner of Innovation Award for Digital Publication
Chemistry, the digital project on popular science originally
produced by Tsinghua University Press, won the “Innovation Award” at the 6th Chinese Digital Publication Exposition on July 16th. This award aims
at promoting the products which have positive effects on digital publication
industry and can actually improve the industry.
The project of Beautiful Chemistry uses 4K high resolution camera to capture the
surprisingly beautiful color and details of chemical reactions. It also shows
the chemical structures and their changes published in top scientific journals,
such as Science, Nature, et al. With advanced digital technology, Beautiful Chemistry shows the beauty and
the mystery of chemistry to ordinary people, changing the negative image of
chemistry and making more and more youth to get interested in chemistry.
The 6th Chinese Digital
Publication Exposition shows the newest accomplishment of digital publication
in China. The winning of the award indicates Beautiful Chemistry is an innovative and leading project in this digital
publication area. Its impact and specialty have been recognized by the experts
and related institutes.