Unit 1 Management 1
Learning Objectives 1
Section A Lead-in 2
Icebreaker 2
Reading Aloud 2
Section B Listening Focus: Identifying a Trend (I) 4
Section C Work Step by Step 5
Task 1 Getting Started！Business Planning 5
Task 2 Going Further！Giving Tasks 9
Task 3 Playing Your Role！Crisis Management 11
Section D After-class Activities 13
Be an Active Listener 13
Presentation 13
Enjoy Your English Movie Episode:Undercover Boss 13
Unit 2 Budgeting 15
Learning Objectives 15
Section A Lead-in 16
Icebreaker 16
Reading Aloud 16
Section B Listening Focus: Identifying a Trend (II) 17
Section C Work Step by Step 18
Task 1 Getting Started！Process of Business Budgeting 18
Task 2 Going Further！Discussing Budgeting 24
Task 3 Playing Your Role！Making a Budget 27
Section D After-class Activities 28
Be an Active Listener 28
Presentation 28
Enjoy Your English Sing a Song:Someone Like You 29
Unit 3 Employee Benefits 31
Learning Objectives 31
Section A Lead-in 32
Icebreaker 32
Reading Aloud 32
Section B Listening Focus: Listening for Specific Information 33
Section C Work Step by Step 34
Task 1 Getting Started！Getting to Know Employee Benefits 34
Task 2 Going Further！Different Types of Employee Benefits 37
Task 3 Playing Your Role！The Importance of Employee Benefits 39
Section D After-class Activities 40
Be an Active Listener 40
Presentation 41
Enjoy Your English Movie Episode:Mr. Bean 41
Unit 4 E-Business 43
Learning Objectives 43
Section A Lead-in 44
Icebreaker 44
Reading Aloud 44
Section B Listening Focus: Note-taking 45
Section C Work Step by Step 47
Task 1 Getting Started！Getting to Know E-business 47
Task 2 Going Further！Investigating an E-business Market 51
Task 3 Playing Your Role！Dealing with Problems 54
Section D After-class Activities 55
Be an Active Listener 55
Presentation 56
Enjoy Your English Movie Episode:Transformers 56
Unit 5 Foreign Trade 57
Learning Objectives 57
Section A Lead-in 58
Icebreaker 58
Reading Aloud 58
Section B Listening Focus: Listen for Gist (I) 59
Section C Work Step by Step 60
Task 1 Getting Started！Establishing Business Relations 60
Task 2 Going Further！Business Negotiation 65
Task 3 Playing Your Role！Fulfilling the Contract 68
Section D After-class Activities 69
Be an Active Listener 69
Presentation 70
Enjoy Your English Sing a Song:Real and True 70
Unit 6 Trade Fairs 73
Learning Objectives 73
Section A Lead-in 74
Icebreaker 74
Reading Aloud 74
Section B Listening Focus: Listen for Gist (II) 75
Section C Work Step by Step 76
Task 1 Getting Started！Attending a Trade Fair 76
Task 2 Going Further！Preparing for the Show 80
Task 3 Playing Your Role！Conclusion of the Exhibition 83
Section D After-class Activities 84
Be an Active Listener 84
Presentation 85
Enjoy Your English Movie Episode:In Good Company 85
Unit 7 Logistics 87
Learning Objectives 87
Section A Lead-in 88
Icebreaker 88
Reading Aloud 88
Section B Listening Focus: Guessing Unknown Words from Context (I) 89
Section C Work Step by Step 91
Task 1 Getting Started！Discussing on the Shipment 91
Task 2 Going Further！Loading and Unloading Port 95
Task 3 Playing Your Role！CTS Logistics Company 98
Section D After-class Activities 99
Be an Active Listener 99
Presentation 99
Enjoy Your English Movie Episode:Transporter 3 99
Unit 8 Insurance 101
Learning Objectives 101
Section A Lead-in 102
Icebreaker 102
Reading Aloud 102
Section B Listening Focus: Guessing Unknown Words from Context(II) 103
Section C Work Step by Step 104
Task 1 Getting Started！Insurance ＾Know-how￣ 104
Task 2 Going Further！How Does It Work 108
Task 3 Playing Your Role！Prepared to Take Part 111
Section D After-class Activities 112
Be an Active Listener 112
Presentation 112
Enjoy Your English Sing a Song:Firework 113
Glossary 116
VI
VII
