Preface
Welcome to Selected Cases on Management. This textbook was written to allow
students to access high-quality learning materials by providing them with real business
situations and maintaining the highest standards of academic rigor at little to no cost.
About this book
Selected Cases on Management is designed to meet the scope and sequence
requirements of management courses. The textbook presents business principles and real
situations in strategic management, organization entrepreneurship, human resources,
innovation management, business control system, and business ethics. Students and business
practitioners will acquire the knowledge, skills and competencies to prepare for the future
working environment and competitive markets through this book.
Coverage and Scope
Selected Cases on Management covers the scope and sequence of most introductory
business courses. This book provides detailed explanations in the context of core themes
such as entrepreneurship, customer satisfaction, global business, strategic management,
and business ethics. This book includes current business examples at a range of industries’
geographic locations and features a variety of market situations. An outcome is a balanced
approach to the theory and application of business concepts, with attention to the knowledge
and skills necessary for students’ and startups’ business success in the field of management
and beyond.
Pedagogical Foundation
Consistent, Integrated Learning: Targeted learning outcomes are listed at the beginning
of each chapter and then repeated throughout the chapter. The learning outcomes connect to
the text and the additional resources. After learning each section, the learning points at the
end of each case are to test students about their learning.
Engaging Business Themes
Strategic Management and Marketing: Developing plans and policies to achieve
organizational goals, customer satisfaction and quality is the foundation of all business
principles. These critical topics are addressed in most chapters. Each sub-chapter stresses
that satisfied customers who experience high-quality products and services will become
管理学精选案例（英文版）
Selected Cases on Management
loyal customers.
Organization Entrepreneurship: Because many students will either start their
businesses or work in small organizations, entrepreneurship and small business principles
are covered throughout the chapter. It delivers exciting discussions on starting and managing
a small business and the associated advantages and disadvantages.
Leadership and Human Resource Management: Leadership plays a significant role in
developing a business by assuring a good working environment for employees and meeting
customers’needs. This chapter gives an overview of how leaders can thoroughly assess
their performances by providing a suitable working environment for their staff and how
leadership and innovation can be integrated as the main tool for business sucess.
Organization Innovation Management: This chapter highlights the essence of
innovation’s role in transforming business operations, understanding the importance of new
managing ideas, and offering the expertise necessary to map out and execute the vision of
strategic innovation.
Business Control System: Teaching students the processes and procedures needed
to integrate new technologies in an existing business is essential to make it more efficient
and modern in meeting customers’ needs. Businesses need to keep track of technological
advancement to maintain a good standard that can attract more customers.
Business Ethics: Business presents outstanding opportunities to carry out good
practices. Responsible business practices and development could positively impact a
community’s well-being when implemented by business leaders. This chapter stresses
the importance of conducting business ethically and adhering to social responsibilities by
discussing techniques for setting personal moral standards, how do managers influence
organizational ethics, tools for creating ethical awareness.
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