首页 > 图书中心 >图书详情

工商管理英语案例教程

作者:钟凌
定价:56
印次:1-1
ISBN:9787302450757
出版日期:2016.09.01
印刷日期:2016.09.18

本教程理论结合实际,从企业与市场、财务金融、企业管理等多个角度选择案例,编制情景,设计课内外语言活动,以帮助工商管理英语学习者充分利用语境,通过大量实训,逐步提高工商管理中的英语口头、笔头交际能力和技巧。本教程内容可操作性强,有较高的实践价值,理论上紧扣专业基础知识,并做到语言简洁、思路清晰;案例选择上注重工商管理情景的真实性和趣味性;实训操练上强调实用性、互动性和新颖性。 本教程分为四大模块(模块一:商务基本理念;模块二:市场与营销;模块三:财务金融;模块四:商务管理),共16个单元。每一单元都包含理论简介、两个实践案例和补充阅读三个部分。 本教程可作为高等院校学生专门用途英语教程,也可用作相关职业培训专用教材。

more >

English, other college students with a fairly good command of English, and the general readers who are interested in business administration and with fairly good comprehension of the language. Moreover, to provide adequate resources for learners in case study activities, additional reading materials are prepared as the last part of each unit. Obviously no book can give a completely comprehensive picture of such a complex topic. Many may disagree with our choice of topics, may complain we have left out some important ones, or may say we have made unwise judgment in case selection. We must admit that, restricted by the limited amount of materials to choose from, this book is far from satisfactory even in our own view. So, we welcome suggestions and criticisms from specialists, experts, and our readers. In spite of all its shortcomings, if the book could provide any help to the learners to gain some insight into and understanding of the business and administration world and to stimulate the learners to go further and study more, then in a modest way this book would have accomplished much of its intention. Zhong Ling May, 2016

more >
扫描二维码
下载APP了解更多

同系列产品more >

科技英语阅读教程

陈勇、廖华英、官芬芬、
定 价:60元

查看详情
医学英语综合教程

刘殿刚、雷保清、李思乐
定 价:47元

查看详情
艺术设计专业英语

王愉
定 价:52元

查看详情
法律英语综合教程(第二版)

杨俊峰、屈文生、李群、
定 价:49元

查看详情
美术英语

沈一鸣、张文霞
定 价:45元

查看详情
图书分类全部图书
more >
  • 工商管理:本书内容丰富,设计巧妙,话题覆盖工商管理涉及的方方面面,并通过将相关的理论知识与案例结合起来,让学生在学习理论的同时也能运用于具体案例中。通过该书本系统的学习,学生能全面深入掌握该学科的相关知识。

  • 工商管理:本书内容丰富,设计巧妙,话题覆盖工商管理涉及的方方面面,并通过将相关的理论知识与案例结合起来,让学生在学习理论的同时也能运用于具体案例中。通过该书本系统的学习,学生能全面深入掌握该学科的相关知识。

more >
  • ............................................................................................................................i

    Basic Concepts in Business

    Business and Business Regulations ............................................................2

    I. Function, Environment, and Social Responsibility of Business .....................................2

    II. Business Forms .............................................................................................................6

    III. Business Law .............................................................................................................. 11

    IV. Case Study 1: Texan Chicken ........................................

精彩书评more >

标题

评论

版权所有(C)2014 清华大学出版社有限公司 京ICP备05029640号 京公网安备11010802013248号

联系我们 | 网站地图 | 法律声明 | 友情链接 | 盗版举报 | 人才招聘