English, other college students with a fairly good command of English, and the general readers who are interested in business administration and with fairly good comprehension of the language. Moreover, to provide adequate resources for learners in case study activities, additional reading materials are prepared as the last part of each unit. Obviously no book can give a completely comprehensive picture of such a complex topic. Many may disagree with our choice of topics, may complain we have left out some important ones, or may say we have made unwise judgment in case selection. We must admit that, restricted by the limited amount of materials to choose from, this book is far from satisfactory even in our own view. So, we welcome suggestions and criticisms from specialists, experts, and our readers. In spite of all its shortcomings, if the book could provide any help to the learners to gain some insight into and understanding of the business and administration world and to stimulate the learners to go further and study more, then in a modest way this book would have accomplished much of its intention. Zhong Ling May, 2016

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