本教程理论结合实际，从企业与市场、财务金融、企业管理等多个角度选择案例，编制情景，设计课内外语言活动，以帮助工商管理英语学习者充分利用语境，通过大量实训，逐步提高工商管理中的英语口头、笔头交际能力和技巧。本教程内容可操作性强，有较高的实践价值，理论上紧扣专业基础知识，并做到语言简洁、思路清晰；案例选择上注重工商管理情景的真实性和趣味性；实训操练上强调实用性、互动性和新颖性。 本教程分为四大模块（模块一：商务基本理念；模块二：市场与营销；模块三：财务金融；模块四：商务管理），共16个单元。每一单元都包含理论简介、两个实践案例和补充阅读三个部分。 本教程可作为高等院校学生专门用途英语教程，也可用作相关职业培训专用教材。

工商管理：本书内容丰富，设计巧妙，话题覆盖工商管理涉及的方方面面，并通过将相关的理论知识与案例结合起来，让学生在学习理论的同时也能运用于具体案例中。通过该书本系统的学习，学生能全面深入掌握该学科的相关知识。

English, other college students with a fairly good command of English, and the general readers who are interested in business administration and with fairly good comprehension of the language. Moreover, to provide adequate resources for learners in case study activities, additional reading materials are prepared as the last part of each unit. Obviously no book can give a completely comprehensive picture of such a complex topic. Many may disagree with our choice of topics, may complain we have left out some important ones, or may say we have made unwise judgment in case selection. We must admit that, restricted by the limited amount of materials to choose from, this book is far from satis...