001 s·point design
Industrial Design for Brand Marketing
科学运用工业设计实现品牌营销目标
Design connects
Design is one link in the industrial chain.
Design cannot exist independently. It is a vital approach for enterprises to succeed in the marketplace.
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设计的概念
设计是产业链中的一环。
设计不能独立存在，它是企业在市场中的重要生存手段。
019 Design Team and Project Process
设计团队及项目流程
The most valuable resource for a design consultancy is its people. An excellent team is a prerequisite. It involves not only the capability and quality of every team member, but also how each team is structured; how the team members coordinate with each other; and the maturity of its management system for project coordination.
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设计公司最宝贵的资源是人。一支优秀的团队，是一切设计项目能够良好运作的首要条件。这其中，既涉及到每一个成员的个人能力和素质，更取决于整个团队的构架是否完善，成员之间的配合关系是否恰当，以及有没有一套成熟的体系和出色的管理来协调整个团队的工作。
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034 Design for Communication
通信产品设计
Project Name: euroset 5000 family
Client: Siemens
Year: 2005
Offerings: Research, Industrial Design
项目名称：euroset 5000 电话机系列
客户：Siemens
项目时间：2005 年
工作内容：设计研究，工业设计
The euroset 5000 is a family of analog phones designed for the global market. Following the euroset 2000 family, Siemens Communications decided to focus on the rapidly growing Asian market. Meanwhile, Siemens began cooperating more with suppliers around the Shanghai district.
With this background in mind, Siemens AG hired s·point design for the product design of their next generation corded phone (euroset 5000).
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西门子的euroset 系列，是为全球市场推出的模拟电话机产品。euroset 2000 系列之后，西门子通信部门越来越多地关注以中国为代表的亚洲地区的产品和市场，并进一步开展与这一地区供应商的合作。
在这样的背景下，s·point design 为西门子通信的新一代euroset 5000 进行了一系列的设计工作。
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050 New Concept for Drinking Water
新概念饮水机
Project Name: Drinking Water Dispenser
Client: Hyflux
Year: 2003
Offerings: Industrial Design
项目名称：饮水机
客户：Hyflux
项目时间：2003 年
工作内容：工业设计
This brand new concept proposes a new product structure and usage. By fully understanding the operational principles of the product, s·point design cast aside the conventions associated with a common water dispenser. The design team reconfigured the internal components to better address water generation, filtration and heat dissipation.
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s·point design 在充分理解产品工作原理的基础上，推翻了惯常对于饮水机的定义，重新解析了产品的构造，使各个部件的空间关系最大程度上符合生水、过滤水的流程，并兼顾散热、电路的要求。
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056 An Interface for New Technology
寻找新技术的人机界面
Project Name: Kids’PC
Client: Intel (U.S.A.)
Year: 2003
Offerings: Research, Industrial Design, Engineering Support, Prototyping
项目名称：儿童家用电脑
客户：Intel （美国）
项目时间：2003 年
工作内容：设计研究，工业设计，结构支持，样机制作
Intel USA cooperated with s·point design to develop a new children’s personal computer for the Chinese market. The PC aims to educate as well as entertain, and provides a new way of interfacing with new technology .
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在这个过程中，产品往往担当了重要的角色——使用者面向新技术的人机界面。s·point design 和Intel (U.S.A.) 为中国儿童开发教育、娱乐用电脑的合作，就是寻找新技术的人机界面的一次实践。
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068 Series Designs of Police Light Bar
长排警灯的系列设计
Project Name: Police Light Bars
Client: Senken Industrial Stock Co., Ltd.
Year: 2004,2005
Offerings: Research, Industrial Design, Engineering Support
项目名称：长排警灯
客户：星际实业
项目时间：2004 年, 2005 年
工作内容：设计研究，工业设计，结构支持
Senken has made a strong push into new product development and clear product branding.
For two consecutive years, s·point design created light bars for Senken.
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星际把新产品开发以及产品系列的设计作为这种转型最根本也是最有力的推动。
s·point design 在两年时间内连续为星际实业设计了两款长排警灯。
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074 Mobile Identification
移动身份识别
Project Name: eKey
Client: Shanda Networking
Year: 2004
Offerings: Industrial Design, Engineering, Manufacturing Support
项目名称：盛大密宝eKey
客户：盛大网络
项目时间：2004 年
工作内容：工业设计，结构设计，产业化支持
Shanda committed itself to developing the entire gaming experience. In addition to game-related characters and ornaments, Shanda also produces the peripherals required for gaming. They began hardware development by cooperating with a professional product design company.
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与此同时，盛大也致力于游戏周边产品的开发。除去通常意义的游戏伴生人偶及饰品，盛大通过与专业产品设计公司的合作，推出了像盛大密宝这样具有独立技术背景的实体产品。
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078 Handwriting Input
手写输入
Project Name: Wireless Input Pen and Receiver
Client: Intel
Year: 2003
Offerings: Industrial Design, Engineering, Manufactuing Support
项目名称：无线输入笔及接收器
客户：Intel
项目时间：2003 年
工作内容：工业设计，结构设计，产业化支持
The pen’s design objective focused on man-machine interface and ergonomics, providing users with a perfect writing experience. The receiver’s arc shape indicates its function of sending and receiving messages. At the base of the receiver’s structure is a pressure spring, offering a simple and cost effective way to secure it in place.
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笔的设计重点在于对人机工效的考虑，以带给使用者舒适的操作体验。接收器以一个圆弧作为特征形态，提示了信息的接收和发送功能。底部特殊的压簧结构，用一个简单的方法在合理的成本范围内解决了接收器的定位问题。
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086 From Brand to Product
从品牌到产品
Project Name: Strategic Design of GST Products
Client: GST
Year: 2003
Offerings: Design Research, Industrial Design
项目名称：GST 产品策略设计
客户：海湾集团
项目时间：2003 年
工作内容：设计研究，工业设计
Another important player are the design consultancies. Today designers in China are helping change the focus from production (made in China) to brand image management (designed in China). The designers with international clientele experience understand the impact of a strong brand to product strategy, and the steps necessary to achieve it.
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另一批人是致力于帮助制造商从生产型企业向品牌型企业蜕变的设计公司——他们在中国市场耕耘多年，并与诸多国际客户有合作经验；他们深谙产品策略对品牌的巨大支撑力，以及调动这种力量的种种方法。
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104 s·core products
中国设计
s·point design’s Own Design Brand
Launch: 2005
Products: Woodenware, Porcelain
www.score-products.com
Offerings: Research, Industrial Design
s·point design 自有设计品牌
创立时间：2005 年
产品：木器，瓷器
www.score-products.com
工作内容：设计研究，工业设计
These first two series use wood and porcelain as main materials, which are traditionally Chinese and are easy to work with. How successful these products are is difficult to foresee. But whatever the results of these products, which are born out of interest and dreams, we will continue into the foreseeable future.
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木器和瓷器是我们目前选择的两种材料，它们的共同特点是简单、容易把握，同时也具有中国特色。这是我们作为开端的一种尝试，是否能够成功也尚未可知。但无论是出于一种兴趣，抑或一种理想，我们都在坚持。
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