Contents
Unit 1 Tourism Industry and Tourists 1
Part I Listening and Speaking 1
Passage 1 The Rise of Outbound
Travelers from Mainland
China 1
Passage 2 Definitions 3
Dialog The Scrapping of One of
the Country¨s Three ＾Golden
Week￣ Holidays 4
Part II Reading 7
Text A Tourism 8
Text B UNWTO Sees a Promising
?Future for Rural Tourism
? Development in China 12
Exercises 14
Part III Applied Writing 16
Writing a Business Letter. 16
Exercises 18
Part IV Supplementary Reading 19
Tourism Still an Economic ＾Pillar￣ 19
Unit 2 Transportation 21
Part I Listening and Speaking 21
Passage 1 Announcements 22
Passage 2 Tourism in Tibet 23
Dialog Booking a Plane Ticket 25
Part II Reading 27
Text A Transportation 28
Text B China Southern Airlines Opens
Air Link with Myanmar 31
Exercises 33
Part III Applied Writing 35
Writing a Memorandum 35
Exercises 36
Part IV Supplementary Reading 36
Sun, Sea and Sand in Saipan 37
Unit 3 Hotel Accommodation 39
Part I Listening and Speaking 39
Passage 1 Reservation for
Accommodation 39
Passage 2 The Use of Function
Rooms 40
Dialog Check-in Procedure 42
Part II Reading 44
Text A Hotel Accommodation 44
Text B Room Types and Arrival/
Departure Pattern 46
Exercises 48
Part III Applied Writing 50
Orientation Planning 50
Exercises 52
Part IV Supplementary Reading 53
The Management of Commercial
Accommodation 53
Unit 4 Hotel Management 55
Part I Listening and Speaking 55
Passage 1 Facts about Your
?Hotel 55
Passage 2 Restaurant Positioning 56
Dialog Career Development 58
Part II Reading 59
Text A Managing Hotel Productivity
and Controlling Labor Costs 60
Text B Food and Beverage
Management 62
Exercises 64
Part III Applied Writing 66
Memo ！ Delegating the Task 66
Exercises 67
Part IV Supplementary Reading 67
Managing Change 68
Unit 5 Travel Agents 69
Part I Listening and Speaking 69
Passage 1 What Is a Tour? 69
Passage 2 World Travel 70
Dialog Terminal 3 at Beijing Airport
in Use This March 72
Part II Reading 74
Text A Package Tours 74
Text B China International Travel
Service 77
Exercises 80
Part III Applied Writing 82
Writing a Letter of Request 82
Exercises 83
Part IV Supplementary Reading 83
UN Chief Full of Praise for Beijing 84
Unit 6 Tour Guides 85
Part I Listening and Speaking 85
Passage 1 Escorted Tours 85
Passage 2 Preparation before Taking
a Tour 86
Dialog Talking about the Itinerary 88
Part II Reading 91
Text A Being a Good Tour Guide 91
Text B Distinct Individuals 95
Exercises 98
Part III Applied Writing 99
Writing a Response to the Complaint 99
Exercises 101
Part IV Supplementary Reading 102
Checked Baggage Losses 102
Unit 7 Special Interest Tours 103
Part I Listening and Speaking 103
Passage 1 Special-Interest Group
Travel 103
Passage 2 Adventure Tours 104
Dialog Holiday-Making: Hard to
Make a Decision 106
Part II Reading 108
Text A Rural Tourism 109
Text B Red Tourism 111
Exercises 114
Part III Applied Writing 116
Writing a Letter of Apology 116
Exercises 117
Part IV Supplementary Reading 117
The Potential for Promoting Rural
Tourism in China 118
Unit 8 Promotion 120
Part I Listening and Speaking 120
Passage 1 Exhibition Promotion 120
Passage 2 Promotion 122
Dialog Tangjiahe Natural Reserve 124
Part II Reading 126
Text A Creating a Marketing Plan ！
Design a Road Map to Guide
Your Marketing
Campaign 127
Text B E-mail Marketing 129
Exercises 131
Part III Applied Writing 133
Writing a Direct Mail Letter 133
Exercises 135
Part IV Supplementary Reading 136
Five Extraordinary Online Promotion
Secrets to Sky-rocket Your
Sales 136
Unit 9 MICE Tourism 137
Part I Listening and Speaking 137
Passage 1 Overseas Posters Exhibition
Launched 137
Passage 2 MICE Tourism ！
?Guangzhou Gives Top
?Priority to Developing Local
Tourism 139
Dialog World Expo 2010
Shanghai China 141
Part II Reading 144
Text A The Growth of the Convention
?Industry 145
Text B MICE Industry Becomes New
Development Trend in
Viet Nam¨s Tourism 146
Exercises 149
Part III Applied Writing 150
Writing a Letter of Invitation 150
Exercises 152
Part IV Supplementary Reading 153
Singapore Strengthens MICE
Status 153
Unit 10 The Social and Cultural
Impact of Tourism 154
Part I Listening and Speaking 154
Passage 1 The Cultural Impact of
?Tourism 154
Passage 2 Tourism¨s Effect on Local
Culture 155
Dialog The Socio-Cultural Impact
?of Tourism！A New
? Perspective 157
Part II Reading 162
Text A Social and Cultural Impacts
of Tourism 162
Text B Tourism¨s Socioeconomic
Impact Control Measures 165
Exercises 168
Part III Applied Writing 170
Writing a Letter of Reply to an
Invitation 170
Exercises 172
Part IV Supplementary Reading 172
＾Car-Free￣ Day 172
Unit 11 Ecotourism 174
Part I Listening and Speaking 174
Passage 1 Ecotourism 174
Passage 2 Environmental Protection 176
Dialog Ozone Layer 178
Part II Reading 180
Text A Tourism Will Contribute to
Solutions for Global Climate
Change and Poverty
Challenges 180
Text B 2004 Nobel Peace Prize
Laureate, Professor Wangari
Maathai 185
Exercises 188
Part III Applied Writing 190
Writing an Announcement 190
Exercises 191
Part IV Supplementary Reading 192
Paulson Impressed by Green
Efforts 192
Unit 12 Conservation of Cultural
Heritage 194
Part I Listening and Speaking 194
Passage 1 Michigan Alliance for the
?Conservation of Cultural
?Heritage 194
Passage 2 Conference of Conserving
?Michigan¨s Cultural Heritage
?in the 21st Century 195
Dialog The Beijing Cultural Heritage
Protection Center 197
Part II Reading 200
Text A Cultural Heritage Conservation
??in Municipal Planning 200
Text B Protection of the Great
?Wall 202
Exercises 204
Part III Applied Writing 205
Writing a Memorandum 205
Exercises 207
Part IV Supplementary Reading 207
Protecting the Cultural Heritage Sites
of the 20th Century 207
Unit 13 Tourism Organizations 209
Part I Listening and Speaking 209
Passage 1 PATA Travel Mart 2007
??? Opens in Bali,
?Indonesia 209
Passage 2 World Tourism Day 211
Dialog The Chinese Olympic
?Committee 212
Part II Reading 216
Text A World Tourism
Organization 216
Text B 2007 Press Releases: PATA¨s
?｀CEO Challenge 2008¨
?Confronts Climate Change 217
Exercises 219
Part III Applied Writing 221
Writing a Letter of Congratulation 221
Exercises 222
Part IV Supplementary Reading 222
2008 Beijing Olympics Tourism
Promotion in Taiwan 223
Unit 14 Sightseeing (1) 224
Part I Listening and Speaking 224
Passage 1 Mount Tai ！ Symbol of
the Chinese Spirit 224
Passage 2 Huangshan 225
Dialog New Subways Open for
?the Olympics 227
Part II Reading 229
Text A Mount Tai ！ Symbol of
the Chinese Spirit 230
Text B Guilin 232
Exercises 234
Part III Applied Writing 236
Writing a Resume 236
Exercises 238
Part IV Supplementary Reading 238
US Tours Now Open to Chinese
Groups 238
Unit 15 Sightseeing (2) 240
Part I Listening and Speaking 240
Passage 1 Kunming 240
Passage 2 Chinese Fans 241
Dialog The Working Hours in
?Beijing Will Change for the
?Next Two Months 243
Part II Reading 245
Text A Shilin 246
Text B Xi¨an 248
Exercises 251
Part III Applied Writing 253
Writing Application Letters 253
Exercises 254
Part IV Supplementary Reading 254
First Group to US 254
Keys 256
歌深猟・ 338
