Practice Introduction1
实训简介1
Practice Objectives1
实训目标1
Practice Organization1
实训组织1
Practice Obligation 1
实训规范1
Practice Observation2
实训评估2
Unit 1 Starting a Company4
实训模块一 创业4
Practice 1 Deciding on Starting a Company5
技能实训1 做出创业决策5
Task 1 Deciding the Business Scope7
任务 1 决定经营范围7
Task 2 Determining the Ownership Structure11
任务2 确定企业所有权结构 11
Task 3 Selecting a Company Name14
任务 3 选择公司名称14
Task 4 Selecting the Location18
任务 4 选择办公地点18
Task 5 Creating the Organizational Structure22
任务 5 建立组织结构22
Practice 2 Making a Company Profile26
技能实训2 撰写公司简介26
Task 1 Introducing the Company27
任务 1 介绍公司27
Task 2 Introducing the Business Areas30
任务 2 介绍经营范围30
Task 3 Introducing the Products and Services34
任务 3 介绍产品和服务 34
Unit 2 Human Resources37
实训模块二 人力资源37
Practice 1 Making Job Descriptions38
技能实训1 制作岗位说明38
Task 1 Making Job Descriptions for Marketing Department39
任务1 制作市场营销部岗位说明39
Task 2 Making Job Descriptions for Import and Export Department47
任务 2 制作进出口部岗位说明47
English Practice for International Commerce and Business Correspondence
外贸英语与函电实训Contents目 录Practice 2 Recruiting54
技能实训2 招聘54
Task 1 Launching Job Advertisements57
任务 1 发布招聘广告57
Task 2 Discussing on the Release of Job Advertisement60
任务 2 讨论招聘广告的发布60
Task 3 Writing an Application Letter 65
任务 3 撰写应聘信65
Task 4 Making a Resume 70
任务 4 制作简历70
Task 5 Selecting the Candidates78
任务 5 筛选候选人78
Task 6 Sending the Notice of Interview83
任务 6 发送面试通知83
Task 7 Interviewing (1) 87
任务 7 面试（一）87
Task 8 Interviewing (2) 93
任务 8 面试（二） 93
Task 9 Sending the Offer Letter 99
任务 9 发送录用通知书99
Unit 3 Marketing106
实训模块三 市场营销106
Practice 1 Making a Market Survey108
技能实训1 进行市场调查108
Task 1 Making a Market Research Plan109
任务1 做市场调查计划109
Task 2 Designing a Questionnaire112
任务2 设计调查问卷112
Task 3 Carrying out the Survey117
任务3 进行调查117
Task 4 Compiling a Brief Market Survey Report122
任务4 撰写简易市场调查报告122
Practice 2 Making a Marketing Plan126
技能实训2 制订市场营销计划126
Task 1 Positioning128
任务1 市场定位128
Task 2 Analyzing the Competitors134
任务2 分析竞争者134
Task 3 Determining the Marketing Objectives138
任务3 确定营销目标138
Task 4 Deciding the Marketing Strategies141
任务4 制订营销策略141
Task 5 Discussing Marketing Activities144
任务5 商讨营销活动144
Task 6 Controlling147
任务6 营销控制147
Practice 3 Participating the International Fairs150
技能实训3 参加国际会展150
Task 1 Making a Reservation151
任务1 预订展位151
Task 2 Designing the Booth155
任务2 展位布置155
Task 3 Receiving Clients159
任务3 接待客户159
Task 4 Writing up a Negotiation Minute162
任务4 编写洽谈纪要162
Unit 4 Import167
实训模块四 进口167
Practice 1 Importing Seashell Buttons168
技能实训1 进口贝壳纽扣168
Task 1 Making a General Inquiry for the First Time170
任务1 首次询价170
Task 2 Replying to the First Inquiry174
任务2 首次询价回复174
Task 3 Making an Offer177
任务3 发盘177
Task 4 Making a Counter-offer181
任务4 还盘181
Task 5 Accepting184
任务5 接受184
Task 6 Discussing the Terms of Payment188
任务6 讨论支付方式188
Task 7 Accepting the Terms of Payment191
任务7 接受支付方式191
Task 8 Placing an Order194
任务8 下订单194
Task 9 Accepting and Signing a Contract197
任务9 接受和签订合同197
Task 10 Urging the L/C205
任务10 催开信用证205
Task 11 Replying to the Urging Letter208
任务11 对督促信的回复208
Task 12 Sending the Shipment Advice211
任务12 发送装运通知211
Task 13 Claiming214
任务13 索赔214
Task 14 Settling217
任务14 理赔217
Practice 2 Importing Lace220
技能实训2 进口花边220
Task 1 Making a First Touch online221
任务1 首次网络接触221
Task 2 Replying to the First Touch online224
任务2 首次网络接触回复224
Task 3 Negotiating online227
任务3 网上谈判227
Task 4 Placing an Order230
任务4 下订单230
Unit 5 Exporting234
实训模块五 出口234
Practice 1 Exporting Color Cotton Pajamas236
技能实训1 出口彩棉睡衣236
Task 1 Launching an Advertisement 237
任务1 投放广告237
Task 2 Making a General Inquiry 240
任务2 一般性询价240
Task 3 Making an Offer243
任务3 发盘243
Task 4 Making a Counter Offer247
任务4 还盘247
Task 5 Declining252
任务5 拒绝252
Practice 2 Exporting Children's Garments254
技能实训2 出口童装254
Task 1 Promoting 256
任务1 推销256
Task 2 Making a Specific Inquiry259
任务2 具体询价259
Task 3 Making an Offer 262
任务3 发盘262
Task 4 Making a Counter-offer 266
任务4 还盘266
Task 5 Making a Counter Counter-offer271
任务5 再还盘271
Task 6 Placing an Order274
任务6 下订单274
Task 7 Accepting and Signing a Contract278
任务7 接受和签订合同278
Practice 3 Issuing the L/C on Children's Garments287
技能实训3 开立关于童装的信用证 287
Task 1 Urging the L/C 288
任务1 催开信用证288
Task 2 Applying for the L/C291
任务2 申请开立信用证291
Task 3 Opening the L/C299
任务3 开立信用证299
Task 4 Sending the Notice of L/C303
任务4 发送信用证通知书303
Task 5 Sending the Shipping Advice 307
任务5 发送装运通知307
Practice 4 Making the Documents of Children's Garments311
技能实训4 制作关于童装的单据311
Task 1 Issuing the Invoice 313
任务1 开立发票313
Task 2 Issuing the Packing List 316
任务2 开立装箱单316
Task 3 Issuing the Certificate of Inspection 320
任务3 开立检验证书320
Task 4 Issuing the Certificate of Origin 322
任务4 开立原产地证明322
Task 5 Issuing the B/L326
任务5 开立提单326
Task 6 Issuing the Insurance Policy330
任务 6 开立保险单330
Task 7 Issuing the Bill of Exchange334
任务7 开立汇票334
Unit 6 Annual Meeting336
实训模块六 年会336
Practice 1 Preparing for an Annual Meeting337
技能实训1 筹备年会337
Task 1 Determining the Program338
任务1 确定活动程序 338
Task 2 Fixing-up the Annual Meeting Room341
任务2 年会现场布置341
Practice 2 Organizing the Annual Meeting344
技能实训2 组织年会344
Task 1 Delivering the Opening Address347
任务1 致开幕辞 347
Task 2 Making an Annual Report349
任务2 做年度报告349
Task 3 Giving the Speech351
任务3 发言 351
Task 4 Closing 354
任务4 结束语354
参考文献356
