朕 村
Contents
001 Unit 1 Job Interviews
Useful Words and Expressions / 002
Section A Preparation / 003
Text A How to Prepare for a Job Interview / 003
Text B Don¨t Give Answers, Tell Stories / 004
Section B Possible Problems / 007
Text A Are You Over-Preparing for Your Interview / 007
Text B Topics to Avoid for Job Interviews / 009
Section C About Salary / 011
Text A Salary Negotiation / 012
Text B When and How to Disclose Your Salary Requirements / 013
Section D Interview Taboos / 015
Text A Ten Things Not to Say in a Job Interview / 015
Text B Please Don¨t Do These Eight Things in an Interview / 017
023 Unit 2 Business Etiquette
Useful Words and Expressions / 024
Section A Telephone Etiquette / 025
Text A Business Telephone Etiquette / 025
Text B Tips for Great Business Phone Call Etiquette / 026
Section B Reception Etiquette / 029
Text A How to Receive Visitors and Behave with Them in Your Office / 029
Text B How to Behave as a Visitor or a Guest / 031
Section C Meeting Etiquette / 033
Text A Meeting Etiquette / 033
Text B Business Meetings / 035
Section D Table Manners / 037
Text A Business Lunch Etiquette in China / 038
Text B Mind Your Table Manners / 039
045 Unit 3 Personal Letters
Useful Words and Expressions / 046
Section A Job Hunting / 047
Text A Strategies and Techniques for Job Search Success / 047
Text B How to Write an Application Letter / 049
Section B Recommendation / 051
Text A How to Make a Recommendation Request / 051
Text B Recommendation for Employment / 053
Section C Resumes / 056
Text A Resumes / 056
Text B Functional Resume / 058
Section D Leave and Notification / 061
Text A How to Write a Leave of Absence Letter / 061
Text B Notice / 062
068 Unit 4 Business Letter
Useful Words and Expressions / 069
Section A Invitation / 070
Text A Business Invitation Letter / 070
Text B Friendly Invitation Letter / 071
Section B Certification / 073
Text A How to Write a Certification Letter / 073
Text B The Certification Letters for Employee / 075
Section C Complaint / 077
Text A How to Write a Complaint Letter / 077
Text B How to Respond to a Complaint Letter / 078
Section D Introduction / 080
Text A Business Introduction Letter / 081
Text B How to Write a Self Introduction Letter / 082
088 Unit 5 Business Negotiation
Useful Words and Expressions / 089
Section A Preparation / 090
Text A How to Plan a Negotiation Meeting / 090
Text B Seven Strategies That Boost Negotiation Success / 091
Section B Strategies and Skills / 093
Text A What Is Win-Win Negotiation? / 094
Text B The Art of Negotiating / 096
Section C Closing the Deal / 098
Text A How to Successfully Close a Negotiation / 098
Text B Five Tips for Closing the Deal in Business Negotiations / 100
Section D Dealing with Threats / 103
Text A Five Ways to Deal with Threats during a Negotiation / 103
Text B How to Get Tough in Your Next Negotiation / 104
110 Unit 6 Production and Marketing
Useful Words and Expressions / 111
Section A Introduction / 112
Text A How to Write Product Instructions that Really Work / 112
Text B How to Design a Readable User Manual / 114
Section B Product Development / 117
Text A The Secret to Successful Product Design Is Simplicity / 117
Text B Three Ways to Use Social Media for Product Research and Development / 119
Section C Service Concept / 121
Text A Services Marketing ！ Moment of Truth / 122
Text B Customer¨s Expectations and Delight / 123
Section D Market Structure / 125
Text A The Seven Ps of Marketing / 126
Text B Market Structures / 127
133 Unit 7 Business Communication
Useful Words and Expressions / 134
Section A On Business / 135
Text A How to Prepare for a Business Trip / 135
Text B How to Get Organized for a Business Trip / 137
Section B Communication with Customers / 139
Text A How to Communicate More Effectively with Customers / 139
Text B Simple Ways to Improve Your Communication with Clients / 142
Section C Communication with Employees / 144
Text A How to Communicate Effectively with Employees / 145
Text B Better Communicate with Remote Startup Employees / 147
Section D Communicate with / 149
Text A How to Communicate with Your Boss / 150
Text B How to Improve Communication with Your Boss / 151
158 Unit 8 Personnel Matter
Useful Words and Expressions / 159
Section A Benefits of Company / 160
Text A Employee Benefits Questions to Ask / 160
Text B Benefits of Working for Small Companies / 162
Section B Tax Issues / 164
Text A Tax-Free Benefits for Employees in the US / 164
Text B Tax Issues / 166
Section C Promotion / 168
Text A Should You Accept a Promotion Without a Raise / 169
Text B Know Yourself When to Get a Promotion / 171
Section D Resignation / 173
Text A Tell Your Employer You Need Change / 173
Text B Ready to Quit Your Job / 175
181 Unit 9 External Correspondence
Useful Words and Expressions / 182
Section A Contacting by E-mail / 183
Text A The Use of E-mail in Business Communication / 183
Text B Effective E-mail Communication / 185
Section B Contacting by Fax / 187
Text A Uses of Faxes in Business / 187
Text B How to Fax over the Internet / 189
Section C Customer Relationship / 191
Text A The Secret of Better Communication with Your Customers / 191
Text B Effective Communication in Customer Service / 193
Section D Dealing with / 195
Text A Customer Complaints Online / 195
Text B Difficult Customers / 197
204 Unit 10 Business Training
Useful Words and Expressions / 205
Section A Staff Development / 206
Text A Training Staff / 206
Text B Training Can Make a Difference / 208
Section B Assessing Training / 210
Text A Assessing Staff Training Needs / 211
Text B Assessment to Training Goals / 212
Section C Team Building / 215
Text A Team Building in the Workplace / 215
Text B Team Work and Team Building Essentials / 216
Section D Corporate / 219
Text A What Makes Up Your Company Culture? / 219
Text B Examples of Corporate Culture / 220
226 Keys
