Chapter 1 Introduction...........................................1

1.1 The Value of Effective Writing at Work.............................2

1.2 Characteristics of Work-related Writing......................... 5

1.3 Phases of Writing.............................................8

Chapter 2 Language Techniques for Effective Writing.... 15

2.1 You-attitude.............................................. 16

2.2 Seven Cs.................................................20

2.3 Active Voice Versus Passive Voice......................... 35

2.4 Positive and Unbiased Tones................................ 36

2.5 Punctuation..............................................40

Chapter 3 Document Design..................................49

3.1 The Importance of Good Document Design....................50

3.2 Choosing Typefaces Carefully.............................. 51

3.3 Using ¡°Chunking¡± to Communicate........................ 54

3.4 Creating Good Headings...................................... 55

3.5 Using a Good Layout for Columns and Lists....................58

3.6 Using Block Paragraphing and White Space Effectively..... 63

3.7 Incorporating Visuals......................................66

Chapter 4 Writing for Job Opportunities.......................73

4.1 Highlighting Reader-centered Communication............ 74

4.2 Marketing Yourself as a Job Seeker...................... 77

4.3 R¨¦sum¨¦s......................................................80

4.4 Cover Letters............................................96

Chapter 5 Basic Correspondence............................... 105

5.1 Writing Persuasive Messages............................. 106

5.2 Conveying Good News, Neutral News, and Bad News.....110

5.3 Business Letters.......................................114

5.4 Memos.................................................. 128

5.5 Emails..................................................141

Chapter 6 Reports......................................... 153

6.1 Report Types............................................154

6.2 Report Components......................................156

6.3 Procedures of Creating Reports..........................159

6.4 Meeting Minutes and Agendas............................ 168

6.5 Executive Summaries.....................................173

6.6 Proposal Reports........................................176

6.7 Surveys............................................... 183

Chapter 7 Writing for the Oral Presentation............... 187

7.1 Understanding the Oral Presentation as a Way of Communication..188

7.2 Preparing an Audience-targeted Oral Presentation.... 192

7.3 Making an Audience-targeted Oral Presentation........205

Chapter 8 Writing for the Web................................... 211

8.1 Differences Between a Web Page and a Website.......... 212

8.2 Major Types of Websites Used in the Workplace......... 214

8.3 Processes of Creating Reader-centered Web Pages....223

8.4 Skills in Developing Content-based Web Pages...........225

References.............................................. 231

Keys to Exercises........................................233