目录
第一部分 边界突围
第一章 玩转青春小酒：江小白的味道战略升级之道 ···························2
第一节 抢占味觉空位，打造味道矩阵 ·······················································3
第二节 无惧模仿者，味道战略升级 ··························································5
第三节 味道携手营销，内容助力品牌 ·······················································8
第四节 口味创新，能否历久弥新？ ························································12
第二章 引爆会员经济：开市客初入中国大陆市场的挑战 ···················15
第一节 开市客在美国···········································································16
第二节 中国大陆市场选择 ····································································22
第三节 空降上海滩··············································································23
第四节 热搜与热议··············································································27
第五节 未来的挑战··············································································29
第三章 权衡流量红利：小红书用户与商业化的探索 ·························31
第一节 创立·······················································································32
第二节 流量积累·················································································33
第三节 社群维护·················································································35
第四节 盈利探索·················································································36
第五节 对峙·······················································································37
第六节 调整·······················································································39
第七节 展望未来·················································································40
第四章 共建价值平台：腾讯星贝云链的颠覆式创新 ·························42
第一节 区块链技术背景 ·······································································43
第二节 画一个圈：供应链金融 ······························································45
第三节 强强合作：腾讯、有贝和华夏 ·····················································47
第四节 星贝云链：区块链落地之果 ························································48
第五节 尾声·······················································································51
第二部分 运作优化
第五章 触底后的反思：QCM公司信息流优化的困惑 ························56
第一节 摸索中寻找裂缝 ·······································································56
第二节 跨国企业驻青岛 ·······································································58
第三节 供应链问题现端倪 ····································································60
第四节 峰回路转探方向 ·······································································63
第六章 困境中的突围：QCM公司库存管理优化之路 ························68
第一节 危机时刻，共寻原因 ·································································68
第二节 背景简介·················································································70
第三节 库存困境难突破 ·······································································73
第四节 整改库存探出路 ·······································································76
第五节 云拨雾散亦难行 ·······································································82
第六节 遥看库存管理路 ·······································································84
第七章 刀尖上的舞蹈：QCM公司需求预测优化之路 ························86
第一节 背景：农业机械化 ····································································87
第二节 公司产品供应情况 ····································································88
第三节 供应难，问题何在？ ·································································90
第四节 挖根源，需求预测 ····································································92
目 录
XIII
第五节 重协同，通盘考虑 ····································································94
第六节 尾声·······················································································98
第三部分 结构张力
第八章 众人拾柴火焰高：幸运者咖啡工作室团队的招募密码 ············102
第一节 初创幸运者—“三人一店” ····················································102
第二节 团队扩招—“五人两店” ·······················································104
第三节 核心成员重组—“六人三店” ·················································107
第四节 未来与问题·············································································114
第九章 新旧制度交替难：CY制衣厂的职工管理困境 ·······················116
第一节 背景简介················································································116
第二节 制衣厂的用工模式 ···································································121
第三节 滞留家乡的高级女工 ································································123
第四节 生力军的加盟··········································································124
第五节 惊人的生产力··········································································126
第六节 新旧交错的计件制度 ································································127
第七节 尾声······················································································130
第十章 职场中的不经意：职场新人小王的两难抉择 ························132
第一节 案例背景介绍··········································································132
第二节 案例前瞻················································································134
第三节 第一次“不经意” ···································································135
第四节 第二次“不经意” ···································································136
第五节 面临选择················································································137
第十一章 年轻领导征途艰：DW公司王杨的破局之路 ······················139
第一节 年轻的领导者：王杨 ································································141
第二节“立”威信，难“破”无功而返 ·················································141
第三节“立”特色，难“破”勿忘初心 ·················································142
第四节“立”展望，难“破”身心俱疲 ·················································143
第五节“破”而后“立” ···································································143
第四部分 韧性组织
第十二章“V”字反转的秘密：李宁公司如何重塑品牌再回巅峰？ ····148
第一节企业发展················································································149
第二节曲折探索················································································150
第三节产品······················································································152
第四节渠道······················································································154
第五节形象传播················································································156
第六节一切皆有可能··········································································158
第十三章暴雨中的抢修：颐世保如何度过客户关系管理危机？ ·········161
第一节背景简介················································································162
第二节暴雨突袭················································································164
第三节竭力抢救················································································168
第四节外患内忧················································································170
第五节灾情加剧················································································172
第六节尾声······················································································174
第十四章行业协同取暖：山水水泥如何突破业内无序竞争难题？ ······176
第一节潍坊山水水泥公司简介 ·····························································177
第二节十年轮回，水泥企业遇寒冬 ·······················································178
第三节逆流而上，会议勇于求变 ··························································181
第四节从“孤军奋战”到“抱团取暖” ·················································183
第五节 “昙花一现”还是“天赐良机” ·················································184
第六节 结束语···················································································187
第十五章 经济与环保并行：莱钢运输如何破解主业危机？ ···············189
第一节 初现端倪················································································190
第二节 坎坷前行················································································192
第三节 站稳脚跟················································································198
第四节 尾声······················································································200
致谢························································································202
