目录
第一章 创业概述 ·························································································1
第一节 创业的内涵与功能································································································2
一、创业 ······································································································································2
二、创业要素与类型 ··················································································································5
三、创业过程与阶段 ··················································································································8
第二节 创业与职业生涯规划··························································································10
一、职业生涯规划 ····················································································································10
二、创新人才的素质要求 ········································································································12
三、创业能力与职业生涯规划 ································································································13
第三节 创业与时代经济发展··························································································14
一、国家经济发展的要求 ········································································································14
二、全球化的创业浪潮 ············································································································21
三、创业教育的重要意义 ········································································································25
第二章 创业者的能力素养 ········································································31
第一节 创业者··················································································································32
一、创业者的概念 ····················································································································32
二、创业者的类型 ····················································································································33
三、创业者应具备的能力 ········································································································35
第二节 创业者的产生与培养··························································································42
一、创业者的产生 ····················································································································42
二、创业者的培养 ····················································································································44
三、培养潜在的创业者 ············································································································46
第三节 创业意识··············································································································49
一、创业意识的内涵和内容 ····································································································49
二、创新思维与创业意识 ········································································································52
三、培养创业意识的方法 ········································································································53
第四节 创业精神··············································································································55
一、创业精神的定义与内涵 ····································································································55
二、创业精神的作用 ················································································································58
三、大学生创业精神的培育 ····································································································58
第三章创业团队 ·······················································································62
第一节 创业团队的构成··································································································64
一、创业团队的定义和内涵 ····································································································64
二、创业团队的五要素 ············································································································66
三、创业团队的类型 ················································································································67
四、创业团队优劣势分析 ········································································································68
五、创业团队的重要性 ············································································································69
第二节 创业团队的组建··································································································71
一、创业团队组建原则、途径与程序 ····················································································71
二、组建创业团队的因素 ········································································································74
三、创业团队选择成员的注意事项 ························································································76
第三节 创业团队的管理··································································································77
一、团队管理的策略 ················································································································77
二、创业团队的报酬激励 ········································································································79
三、团队成员的股权结构设计 ································································································80
四、领导创业者的角色和行为策略 ························································································82
五、创业团队的社会责任 ········································································································85
第四章创业机会 ·······················································································88
第一节 创意与创业机会··································································································89
一、创意 ····································································································································89
二、创业机会内涵、构成及特征 ····························································································92
第二节 创业机会的识别··································································································94
一、创业机会的来源及类型 ····································································································94
二、创业机会识别的一般过程和环节 ····················································································96
三、常见创业机会的识别方法 ································································································98
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目 录
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四、创业机会识别的技巧 ······································································································102
第三节 创业的风险及评估····························································································104
一、创业风险的分类与构成 ··································································································104
二、防范创业机会风险的可能途径与估算 ··········································································109
三、创业机会的评价 ··············································································································110
第四节 创业模式的选择································································································116
一、创业的商业模式内涵、结构及要素 ··············································································116
二、创业模式设计的特点 ······································································································119
三、创业模式设计的过程与评价 ··························································································120
四、国际国内创业模式 ··········································································································121
第五章 创业资源 ·····················································································128
第一节 创业资源概述····································································································129
一、创业资源的内涵、种类和作用 ······················································································129
二、创业资源与一般商业资源的异同 ··················································································134
三、社会资本、资金、技术、专业人才关键要素在创业中的作用 ··································134
四、影响创业资源获取的因素 ······························································································137
五、创业资源获取的途径与技能 ··························································································140
第二节 创业融资············································································································142
一、创业融资概述 ··················································································································142
二、创业所需资金的测算 ······································································································144
三、创业融资途径与渠道 ······································································································150
四、创业融资的选择策略 ······································································································159
五、创业企业融资技巧 ··········································································································163
第三节 创业资源的管理利用························································································166
一、不同类型资源的开发 ······································································································166
二、有限创业资源的创造性利用 ··························································································172
三、创业资源开发的推进方法 ······························································································175
四、资源整合原则 ··················································································································176
第六章 创业计划 ·····················································································178
第一节 创业计划与创业计划书····················································································179
一、创业计划与创业计划书概述 ··························································································179
二、制订创业计划书的意义 ··································································································179
第二节 创业计划书的撰写····························································································181
一、创业计划书的撰写原则 ··································································································181
二、创业计划书的撰写步骤 ··································································································182
三、创业计划书的主要内容 ··································································································184
四、创业计划书的撰写要点 ··································································································192
第三节 项目路演············································································································194
一、项目路演概述 ··················································································································194
二、项目路演的方法与技巧 ··································································································195
第七章知识产权申报与转化 ···································································198
第一节 知识产权概述····································································································199
一、知识产权的概念 ··············································································································199
二、知识产权的内容 ··············································································································201
三、知识产权主要特点 ··········································································································203
四、知识产权的分类 ··············································································································205
第二节 知识产权的申报································································································206
一、专利的申请 ······················································································································206
二、商标的申请 ······················································································································208
第三节 知识产权的转化································································································209
一、知识产权的商业化 ··········································································································210
二、知识产权的转化方式 ······································································································211
第八章“互联网+”创新创业时代·························································213
第一节“互联网+”时代概述 ····················································································215
一、“互联网+”时代 ···········································································································215
二、互联网思维的内涵与特点 ······························································································216
三、互联网思维的影响 ··········································································································217
第二节 大学生创新创业政策························································································219
一、了解创新创业政策 ··········································································································219
二、关注获得政府支持的途径 ······························································································221
第三节 “互联网+”创业模式 ····················································································222
一、“互联网+”创业模式的特点 ·······················································································222
二、“互联网+”创业模式的选择 ·······················································································223
三、几种典型的“互联网+”商业模式 ···············································································223
参考文献···································································································226
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创业基础 5校 文前.indd 10
2022/8/5 10:48:07
