Unit 1 Speaking Confidently and Ethically.............1

1.1 Speech Reading: Why Study Public Speaking?.......................................2

1.2 Skill Focus: Speaking Confidently and Ethically.....................................8

1.2.1 The Basics of Public Speaking........................................8

1.2.2 Speaking Confidently.................................................11

1.2.3 Speaking Ethically...................................................11

1.3 Speaking Task: Making the First Introductory Speech..........................15

1.4 Self-Reflection: Evaluating Your Speech on Speaking Confidently and Ethically..................15

Unit 2 Analyzing the Audience..................................19

2.1 Speech Reading: Gettysburg Address.....................................................20

2.2 Skill Focus: Analyzing the Audience.....................................................23

2.2.1 Importance of Audience Analysis...................................23

2.2.2 Audience Analysis.....................................................24

2.2.3 Getting Information About the Audience................................26

2.2.4 Audience Adaptation.....................................................27

2.3 Speaking Task: Making a Speech After Audience Analysis..................32

2.4 Self-Reflection: Audience Analysis and Adaptation.............................32

Unit 3 Selecting a Topic and a Purpose...................35

3.1 Speech Reading: Day of Infamy............................................................36

3.2 Skill Focus: Selecting a Topic and a Purpose.........................................40

3.2.1 Selecting a Topic..................................................40

3.2.2 Selecting a Purpose................................................40

3.2.3 Drafting a Central Idea............................................44

3.2.4 Drafting the Main Points...........................................45

3.3 Speaking Task: Make a Speech Developed from a Topic .....................49

3.4 Self-Reflection: Evaluating the Specific Purpose and the Central Idea Statements.................50

Unit 4 Organizing a Speech.........................................51

4.1 Speech Reading: Stay Hungry, Stay Foolish..........................................52

4.2 Skill Focus: Organizing a Speech...........................................................56

4.2.1 Chronological Pattern.........................................56

4.2.2 Spatial Pattern.................................................58

4.2.3 Topical Pattern................................................59

4.2.4 Causal Pattern and Effect Pattern..............................60

4.3 Speaking Task: Making a Speech About Ren in Confucianism............66

4.4 Self-Reflection: Evaluating the Organization of Your Speech...............67

Unit 5 Opening and Closing of a Speech.................69

5.1 Speech Reading: A Personal Journey and a Call to Action for a Paid Parental Leave.............70

5.2 Skill Focus: Opening and Closing of a Speech......................................74

5.2.1 Opening of a Speech...............................................74

5.2.2 Closing of a Speech................................................78

5.3 Speaking Task: Making a Speech on an Unforgettable Person.............83

5.4 Self-Reflection: Evaluating the Opening and Closing of Your Speech........................83

Unit 6 Speaking to Inform...........................................85

6.1 Speech Reading: The Chinese Dream of the Great Renewal................86

6.2 Skill Focus: Speaking to Inform.............................................................90

6.2.1 Choosing a Focused Informative Speech Topic.........................90

6.2.2 Avoiding Faux or Fake Informative Speech Topics...................91

6.2.3 Writing an Informative Speech Outline ..................................92

6.3 Speaking Task: Making an Informative Speech About ChatGPT...........................................99

6.4 Self-Reflection: Evaluating Your Informative Speech..........................100

Unit 7 Speaking to Persuade.....................................103

7.1 Speech Reading: Yes, We Can..............................................................104

7.2 Skill Focus: Speaking to Persuade........................................................109

7.2.1 Persuasion............................................................109

7.2.2 Target Audience..................................................110

7.2.3 Different Types of Questions.....................................110

7.2.4 Organization Based on Types of Persuasive Speeches............112

7.2.5 Methods of Persuation............................................117

7.2.6 Fallacy........................................................124

7.3 Speaking Task: Making a Persuasive Speech......................................130

7.4 Self-Reflection: Evaluating Your Persuasive Speech............................130

Unit 8 Using Language Effectively.........................133

8.1 Speech Reading: I Have a Dream........................................................134

8.2 Skill Focus: Using Language Effectively...............................................138

8.2.1 Being Concrete ...................................................138

8.2.2 Being Precise.....................................................139

8.2.3 Being Inclusive ..................................................140

8.2.4 Being Familiar ...................................................141

8.2.5 Being Rhetorical .................................................141

8.3 Speaking Task: Delivering the Opening Address at a Conference......143

8.4 Self-Reflection: Evaluating Your Opening Address.............................144

Unit 9 Supporting Your Ideas...................................147

9.1 Speech Reading: We Shall Fight on the Beaches.................................148

9.2 Skill Focus: Supporting Your Ideas.......................................................154

9.2.1 Supporting Materials..............................................154

9.2.2 Types of Supporting Materials.....................................155

9.3 Speaking Task: Introducing Chinese Architecture..............................162

9.4 Self-Reflection: Evaluating the Supporting Materials of Your Speech..............................162

Unit 10 Using Visual Aids Effectively...................165

10.1 Speech Reading: Transcending Boundaries......................................166

10.2 Skill Focus: Using Visual Aids Effectively...........................................171

10.2.1 Kinds of Visual Aids..............................................171

10.2.2 Preparing Presentation Aids.......................................175

10.2.3 Presenting Visual Aids............................................176

10.3 Speaking Task: Making a Speech with Visual Aids...........................179

10.4 Self-Reflection: Evaluating Your Speech in Using Visual Aids..........179

Unit 11 Talking to Your Audience..........................181

11.1 Speech Reading: Education for Sustainable Development...............182

11.2 Skill Focus: Talking to Your Audience................................................185

11.2.1 Delivery Style......................................................186

11.2.2 Non-verbal Strategies.................................................187

11.2.3 Online Speech Delivery................................................189

11.3 Speaking Task: Running for the President of the Student Union.........................................195

11.4 Self-Reflection: Evaluating a Presentation in Talking to the Audience...........................195

Unit 12 Speaking on Special Occasions...............197

12.1 Speech Reading: The Tragedy of the Challenger Crew ....................198

12.2 Skill Focus: Types of and Principles for Special Occasion Speeches ................202

12.2.1 Speech of Introduction.............................................202

12.2.2 Speech of Presentation...........................................203

12.2.3 Speech of Acceptance.................................................204

12.2.4 Toast........................................................ 204

12.2.5 Commemorative Speech...............................................205

12.3 Speaking Task: Making a Speech on a Special Occasion..................209

12.4 Self-Reflection: Evaluating Your Special Occasion Speech................210