Unit 1 Selecting Platform for Live Streaming Marketing 1
Setting the Task 1
Checklist 1
Knowledge Focus 2
Strategy 5
Business Culture 8
Ful?lling the Task 10
Checklist（活页式任务工单） 12
Unit 2 Team Building of Live Streaming E-commerce 19
Setting the Task 19
Checklist 19
Knowledge Focus 19
Strategy 23
Business Culture 24
Ful?lling the Task 25
Checklist（活页式任务工单） 27
Unit 3 Live Streaming Positioning 34
Setting the Task 34
Checklist 34
Knowledge Focus 34
Strategy 42
Business Culture 43
Ful?lling the Task 44
Checklist（活页式任务工单） 46
Unit 4 Product Selection and Selling Points 56
Setting the Task 56
Checklist 56
English for Cross-border E-commerce Live Streaming
Knowledge Focus 56
Strategy 63
Business Culture 64
Ful?lling the Task 66
Checklist（活页式任务工单） 68
Unit 5 Scripts for Live Streaming E-commerce 81
Setting the Task 81
Checklist 81
Knowledge Focus 81
Strategy 86
Business Culture 87
Ful?lling the Task 88
Checklist（活页式任务工单） 93
Unit 6 Live Streaming Skills 102
Setting the Task 102
Checklist 102
Knowledge Focus 102
Strategy 112
Business Culture 113
Ful?lling the Task 114
Checklist（活页式任务工单） 116
Unit 7 Sales Promotion in Live Streams 124
Setting the Task 124
Checklist 124
Knowledge Focus 125
Strategy 128
Business Culture 130
Ful?lling the Task 133
Checklist（活页式任务工单） 134
Unit 8 Live Streaming Implementation 142
Setting the Task 142
Checklist 142
Knowledge Focus 142
Strategy 146
Business Culture 150
Ful?lling the Task 153
Checklist（活页式任务工单） 154
Unit 9 Follower Management in Live Streaming 164
Setting the Task 164
Checklist 164
Knowledge Focus 164
Strategy 168
Business Culture 169
Ful?lling the Task 171
Checklist（活页式任务工单） 173
Unit 10 Data Analysis and Review 180
Setting the Task 180
Checklist 180
Knowledge Focus 180
Strategy 182
Business Culture 184
Ful?lling the Task 186
Checklist（活页式任务工单） 188
