目 录
第1章
ChatGPT发展简史
1.1 AI的概念和萌芽 ·····························2
1.1.1 什么是AI？ ······································2
1.1.2 AI的分类 ··········································3
1.1.3 图灵测试···········································5
1.1.4 AI的萌芽 ··········································7
1.1.5 AI学科成立 ·······································7
1.2 符号主义流派的探索 ······················10
1.2.1 符号主义的“推理期”（1956—1965年） ···10
1.2.2 符号主义的低谷（1965—1970年） ·········13
1.2.3 符号主义的“知识期”（1970—1980年） ···14
1.2.4 符号主义的“学习期”（1980—1990年） ···16
1.3 连接主义流派的探索 ······················17
1.3.1 人工神经元的探索（1943—1967年） ······18
1.3.2 第二代神经网络（1982—1995年） ·········21
1.3.3 统计机器学习（1995—2012年） ············28
1.4 预训练大模型时代 ·························39
1.4.1 预训练大模型····································40
1.4.2 2017年6月，6500万个参数的
Transformer ·······································40
1.4.3 2018年10月，3.36亿个参数的BERT ····42
1.4.4 2019年10月，110亿个参数的T5 ·········43
1.4.5 2021年1月，1.6万亿个参数的Switch
Transformer ··············································45
1.4.6 2021年5月，1370亿个参数的 LaMDA ···46
1.4.7 2022年4月，5400亿个参数的 PaLM ·····47
1.4.8 总结················································48
1.5 ChatGPT简史 ·······························49
1.5.1 2015年12月，OpenAI创立 ·················49
1.5.2 2018年6月，1.17亿个参数的GPT-1 ·····51
1.5.3 2019年2月，15亿个参数的GPT-2 ·······53
1.5.4 2019年3月，OpenAI 重组 ··················54
1.5.5 2020年5月，1750亿个参数的GPT-3 ····56
1.5.6 2021年1月，120亿个参数的
DALL·E ·········································60
1.5.7 2021年6月，120 亿个参数的Codex ·····62
1.5.8 2022年3月，13亿个参数的
InstructGPT ·······································64
1.5.9 2022年11月，约20亿个参数的
ChatGPT ··········································64
1.6 ChatGPT生态系统 ·························66
1.6.1 ChatGPT是AI时代的基础设施 ·············66
1.6.2 微软加大投资发展自己的生态 ··············68
1.6.3 开放 ChatGPT API ······························69
1.6.4 多模态的GPT-4模型 ··························70
1.6.5 ChatGPT推出插件功能 ·······················73
ChatGPT：AIGC新时代
IV
第2章
ChatGPT的本质及影响
2.1 AI 对工作的影响 ···························75
2.1.1 ChatGPT已经开始替代人类的工作 ········75
2.1.2 AI 影响各行业的淹没效应 ····················76
2.1.3 AI的优秀和局限性 ·····························77
2.2 ChatGPT本质和价值 ······················78
2.2.1 ChatGPT的本质到底是什么？ ··············78
2.2.2 通过ChatGPT来与AI共赢 ··················82
2.3 信息密集且以重复性工作为主的领域 ···83
2.3.1 电商零售··········································83
2.3.2 金融保险··········································85
2.3.3 物流仓储··········································87
2.3.4 翻译服务··········································89
2.4 需要大量专业知识和较高技能的领域 ···90
2.4.1 新闻出版··········································90
2.4.2 内容分发··········································94
2.4.3 教育培训··········································95
2.4.4 开发测试··········································98
2.4.5 家居娱乐········································100
2.4.6 法律服务········································101
2.4.7 咨询服务········································103
2.5 需要创造能力和创新能力的领域 ······105
2.5.1 营销广告········································106
2.5.2 设计服务········································108
2.5.3 艺术创作········································110
2.5.4 科学研究········································111
2.5.5 医疗保健········································113
2.6 需要身体能力和道德判断的领域 ······118
2.6.1 运动健身········································118
2.6.2 旅游导览········································120
2.6.3 餐饮服务········································121
2.6.4 人力资源········································122
2.6.5 管理领导········································123
2.6.6 警卫保安········································125
2.6.7 演员模特········································127
2.7 对社交、隐私和公平的影响 ············129
2.7.1 社交··············································129
2.7.2 隐私··············································130
2.7.3 公平··············································130
第3章
ChatGPT使用指南
3.1 ChatGPT的优缺点 ························134
3.1.1 ChatGPT的优点 ······························134
3.1.2 ChatGPT的缺点 ······························135
3.2 提示语原则和提示语工程 ···············142
3.2.1 什么是提示语？·······························142
3.2.2 为什么叫提示语工程？ ·····················148
3.2.3 基本公式········································148
3.2.4 提示语的组合技巧····························157
3.3 场景化的提示语模板 ·····················163
3.3.1 创意游戏········································163
3.3.2 角色扮演········································164
3.3.3 社交关系········································167
3.3.4 生活建议········································169
3.3.5 减肥健身········································171
3.3.6 营养食谱········································172
3.3.7 学习知识········································174
目 录
V
3.3.8 学习外语········································175
3.3.9 创意写作········································177
3.3.10 阅读陪伴 ······································179
3.3.11 社交媒体 ·····································183
3.3.12 日常办公 ······································186
3.3.13 搜索引擎优化 ································186
3.3.14 产品设计 ······································188
3.3.15 程序编码 ······································191
3.3.16 艺术设计 ······································194
3.3.17 求职面试 ······································196
3.3.18 旅游参观 ······································200
3.3.19 育儿家教 ······································202
3.3.20 活动组织 ······································204
3.3.21 课题研究 ······································204
3.3.22 演讲辩论 ······································206
3.3.23 顾问智囊 ······································209
3.3.24 医疗咨询 ······································211
3.3.25 法律顾问 ······································212
3.3.26 数据分析 ······································213
3.3.27 电子商务 ·····································215
3.3.28 市场营销 ······································216
3.3.29 产品销售 ······································217
3.3.30 客户服务 ······································218
3.3.31 教育工作 ·····································219
3.3.32 提示生成 ······································221
3.4 跨平台应用和定制 ························221
3.4.1 AI绘画 ··········································222
3.4.2 视频制作和宣传·······························224
3.4.3 定制ChatGPT ·································231
3.4.4 开发ChatGPT插件 ···························233
第4章
AI应用案例
4.1 AI 写作和编辑 ·····························240
4.1.1 营销型写作·····································241
4.1.2 销售型写作·····································242
4.1.3 剧本型写作·····································243
4.1.4 辅助型写作·····································244
4.1.5 通用型写作·····································244
4.1.6 典型案例········································245
4.2 AI图像生成和处理 ·······················248
4.2.1 通用图像········································248
4.2.2 人物形象········································249
4.2.3 平面设计········································249
4.2.4 产品美化········································250
4.2.5 建筑装修········································252
4.2.6 服装设计········································254
4.2.7 典型案例········································255
4.3 AI编程 ······································258
4.3.1 AI软件开发 ····································258
4.3.2 AI数据分析 ····································259
4.3.3 典型案例········································260
4.4 AI音频生成和处理 ·······················262
4.4.1 语音识别（ASR） ·····························262
4.4.2 文本转语音（TTS） ···························263
4.4.3 语音变声········································263
4.4.4 语音克隆········································264
4.4.5 AI音乐 ··········································264
4.4.6 典型案例········································265
4.5 AI 视频生成和处理 ·······················266
4.5.1 AI剪辑 ··········································267
4.5.2 AI特效 ··········································268
4.5.3 组合式生成·····································268
ChatGPT：AIGC新时代
4.5.4 衍生式生成·····································269
4.5.5 创造性生成·····································270
4.5.6 典型案例········································270
4.6 AI 销售自动化 ·····························272
4.6.1 自动搜寻潜在客户····························272
4.6.2 辅助销售决策··································273
4.6.3 自动化信息整理·······························273
4.6.4 自动化客户联系·······························273
4.6.5 销售团队协作··································274
4.6.6 自动化客户服务·······························274
4.6.7 典型案例········································274
4.7 AI 辅助管理和协作 ·······················275
4.7.1 工作助理········································275
4.7.2 团队协作········································276
4.7.3 知识共享········································277
4.7.4 典型案例········································278
4.8 AI生成演示文档 ··························280
4.9 AI虚拟人 ···································282
4.9.1 非互动型虚拟人·······························284
4.9.2 互动型虚拟人··································285
4.9.3 典型案例········································286
4.10 AI游戏 ····································287
4.10.1 角色扮演 ······································288
4.10.2 AI游戏 ········································289
4.10.3 典型案例 ······································290
第5章
ChatGPT发展前瞻
5.1 对人工智能的恐惧和争议 ···············292
5.1.1 对超人工智能的恐惧 ························292
5.1.2 暂停更强人工智能研究的争议 ············294
5.1.3 什么是最佳策略？····························296
5.2 AI产业的生态 ·····························297
5.2.1 头部AI企业在做自有生态布局 ···········297
5.2.2 AI产业的分层 ·································299
5.2.3 AI产业的发展约束 ···························302
5.2.4 创业的发展方向·······························304
5.2.5 创业切入点、组织和能力 ··················307
5.3 ChatGPT的演化 ···························308
5.3.1 ChatGPT的发展方向 ························308
5.3.2 ChatGPT会变成强人工智能吗？ ·········310
5.3.3 ChatGPT未来的信息安全 ··················311
5.4 奇点和意识 ·································312
5.4.1 奇点··············································312
5.4.2 意识··············································314
附录
AI小百科
