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目 录
第一篇 咨询策略
第 1 章 咨询特质 ..................................................................................................................2
咨询界定 ......................................................................................................................................2
咨询规范 ......................................................................................................................................9
咨询学习 ....................................................................................................................................16
本章概要 ....................................................................................................................................21
思考练习 ....................................................................................................................................21
延伸阅读 ....................................................................................................................................22
参考文献 ....................................................................................................................................23
第 2 章 咨询定位 ................................................................................................................24
管理问题 ....................................................................................................................................24
管理方法 ....................................................................................................................................30
管理境界 ....................................................................................................................................37
本章概要 ....................................................................................................................................43
思考练习 ....................................................................................................................................43
延伸阅读 ....................................................................................................................................44
参考文献 ....................................................................................................................................45
第 3 章 咨询产业 ................................................................................................................46
产业发展 ....................................................................................................................................46
产业比较 ....................................................................................................................................52
产业实践 ....................................................................................................................................58
本章概要 ....................................................................................................................................64
思考练习 ....................................................................................................................................65
延伸阅读 ....................................................................................................................................65
参考文献 ....................................................................................................................................66
第 4 章 咨询竞标 ................................................................................................................67
咨询流程 ....................................................................................................................................67
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VI 管理咨询（第 3 版）
项目竞标 ....................................................................................................................................75
工具选择 ....................................................................................................................................88
本章概要 ....................................................................................................................................93
思考练习 ....................................................................................................................................94
延伸阅读 ....................................................................................................................................94
参考文献 ....................................................................................................................................95
第二篇 咨询研究
第 5 章 咨询问题 ................................................................................................................98
问题层次 ....................................................................................................................................99
问题功能 ..................................................................................................................................102
问题时间 ..................................................................................................................................109
本章概要 ..................................................................................................................................114
思考练习 ..................................................................................................................................115
延伸阅读 ..................................................................................................................................115
参考文献 ..................................................................................................................................116
第 6 章 咨询调查 ..............................................................................................................117
资料类型 ..................................................................................................................................117
调查方法 ..................................................................................................................................120
数据分析 ..................................................................................................................................129
本章概要 ..................................................................................................................................142
思考练习 ..................................................................................................................................142
延伸阅读 ..................................................................................................................................142
参考文献 ..................................................................................................................................144
第 7 章 咨询方案 ..............................................................................................................145
方案创造 ..................................................................................................................................145
方案报告 ..................................................................................................................................159
方案演示 ..................................................................................................................................165
本章概要 ..................................................................................................................................167
思考练习 ..................................................................................................................................167
延伸阅读 ..................................................................................................................................168
参考文献 ..................................................................................................................................169
第 8 章 咨询实施 ..............................................................................................................170
实施领导 ..................................................................................................................................171
实施管理 ..................................................................................................................................181
实施评价 ..................................................................................................................................187
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目 录 VII
本章概要 ..................................................................................................................................200
思考练习 ..................................................................................................................................200
延伸阅读 ..................................................................................................................................201
参考文献 ..................................................................................................................................202
第三篇 咨询工具
第 9 章 产品咨询 ..............................................................................................................204
产品开发 ..................................................................................................................................204
质量管理 ..................................................................................................................................222
市场营销 ..................................................................................................................................240
本章概要 ..................................................................................................................................249
思考练习 ..................................................................................................................................249
延伸阅读 ..................................................................................................................................250
参考文献 ..................................................................................................................................251
第 10 章 人才咨询 ............................................................................................................252
知识管理 ..................................................................................................................................252
领导力 ......................................................................................................................................269
薪酬绩效 ..................................................................................................................................285
本章概要 ..................................................................................................................................306
思考练习 ..................................................................................................................................306
延伸阅读 ..................................................................................................................................307
参考文献 ..................................................................................................................................308
第 11 章 价值咨询 ............................................................................................................309
商业模式 ..................................................................................................................................309
财务分析 ..................................................................................................................................331
品牌管理 ..................................................................................................................................339
本章概要 ..................................................................................................................................359
思考练习 ..................................................................................................................................359
延伸阅读 ..................................................................................................................................359
参考文献 ..................................................................................................................................360
第 12 章 定位咨询 ............................................................................................................362
核心能力 ..................................................................................................................................362
组织再造 ..................................................................................................................................387
竞争战略 ..................................................................................................................................408
本章概要 ..................................................................................................................................423
思考练习 ..................................................................................................................................424
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VIII 管理咨询（第 3 版）
延伸阅读 ..................................................................................................................................424
参考文献 ..................................................................................................................................425
第四篇 咨询管理
第 13 章 咨询团队 ............................................................................................................428
咨询素质 ..................................................................................................................................429
团队治理 ..................................................................................................................................434
虚拟组织 ..................................................................................................................................448
本章概要 ..................................................................................................................................453
思考练习 ..................................................................................................................................453
延伸阅读 ..................................................................................................................................454
参考文献 ..................................................................................................................................455
第 14 章 咨询知识 ............................................................................................................456
知识学习 ..................................................................................................................................457
知识共享 ..................................................................................................................................463
知识应用 ..................................................................................................................................469
本章概要 ..................................................................................................................................474
思考练习 ..................................................................................................................................475
延伸阅读 ..................................................................................................................................475
参考文献 ..................................................................................................................................476
第 15 章 咨询营 ............................................................................................................477
竞争战略 ..................................................................................................................................477
咨询定价 ..................................................................................................................................493
营销模式 ..................................................................................................................................498
本章概要 ..................................................................................................................................507
思考练习 ..................................................................................................................................508
延伸阅读 ..................................................................................................................................508
参考文献 ..................................................................................................................................509
第 16 章 咨询服务 ............................................................................................................510
服务特质 ..................................................................................................................................510
服务质量 ..................................................................................................................................515
服务评价 ..................................................................................................................................517
本章概要 ..................................................................................................................................525
思考练习 ..................................................................................................................................525
延伸阅读 ..................................................................................................................................526
参考文献 ..................................................................................................................................527
