Contents
Chapter 1 Overview of Electronic Commerce Development in China.............................. 1
1.1 Development of Chinese E-commerce in 2012.......................................................... 1
1.2 Features of global E-commerce development ............................................................ 4
1.3 The characteristics and problems of Chinese E-commerce development in 2012 ................................................................................................ 12
1.3.1 The characteristics of Chinese E-commerce development .......................... 12
1.3.2 The main problems and challenges of Chinese E-commerce development ............................................................................ 15
1.4 Grasping the strategic opportunity period to promote E-commerce development level of China...................................................................................... 17
Chapter 2 Chinese E-commerce Development Environment........................................... 22
2.1 Basic environment of E-commerce .......................................................................... 22
2.1.1 Further improvement of E-commerce network operating conditions.......... 22
2.1.2 The rapid expansion of E-commerce users .................................................. 24
2.1.3 The great importance attached to E-commerce network security................ 25
2.1.4 The rapid spread of new network information technology in E-commerce.................................................................................................. 26
2.1.5 Continuous promotion of E-commerce standardization............................... 28
2.2 Policy and legal environment of E-commerce ......................................................... 29
2.2.1 Policy and legal support ............................................................................... 29
2.2.2 Regulation of E-commerce transaction order............................................... 35
2.3 E-commerce credit and investment environment..................................................... 39
2.3.1 Social credit environment............................................................................. 39
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2.3.2 E-commerce credit construction................................................................... 41
2.3.3 E-commerce investment and financing environment................................... 43
2.4 E-commerce human environment............................................................................. 45
2.4.1 E-commerce talent training .......................................................................... 45
2.4.2 Theoretical study of E-commerce ................................................................ 50
2.5 International environment of E-commerce............................................................... 52
2.5.1 E-commerce having attracted attention of international organizations................................................................................................. 52
2.5.2 International legislative activities of E-commerce....................................... 53
Chapter 3 China¨s E-commerce Service Industry............................................................. 55
3.1 The development of trading services of E-commerce.............................................. 55
3.1.1 Overview of the development of E-commerce service industry in 2011 ............................................................................................ 55
3.1.2 The development of the third party B2B E-commerce service.................... 56
3.1.3 The development of online retail services.................................................... 59
3.1.4 Development of other online retail service platforms.................................. 61
3.2 The development of E-commerce supporting service.............................................. 63
3.2.1 The development of electronic payment service industry............................ 63
3.2.2 The development of E-commerce logistics and distribution services.......... 67
3.2.3 Development of E-commerce authentication service business.................... 71
3.2.4 Development of E-commerce data services ................................................. 72
3.3 Development of E-commerce derivative services.................................................... 75
3.3.1 Development of E-commerce operation service industry............................ 75
3.3.2 Development of other E-commerce derivative services .............................. 78
3.4 E-commerce and starting one¨s own business.......................................................... 80
Chapter 4 Application of E-commerce in China ............................................................... 83
4.1 E-commerce application in industry......................................................................... 83
4.1.1 Large and medium-sized enterprises¨ E-commerce ..................................... 83
4.1.2 E-commerce in small and medium enterprises (SME)................................. 94
4.2 E-commerce application in agriculture .................................................................... 98
4.2.1 Accelerating agricultural information infrastructure construction............... 98
4.2.2 Launch of pilot project of rural information demonstration bases............. 100
4.2.3 The rapid but unbalanced development of E-marketing for agricultural products....................................................................................................... 100
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4.2.4 E-commerce of agricultural materials developing rapidly......................... 102
4.2.5 New exploration on patterns for agricultural E-commerce........................ 102
4.3 Application of E-commerce in circulation industry............................................... 105
4.3.1 E-commerce in the field of foreign trade ................................................... 105
4.3.2 E-commerce in the retail field .................................................................... 109
4.4 Application of E-commerce in financial industry ...................................................114
4.4.1 E-commerce of the banking industry ..........................................................114
4.4.2 E-commerce of the insurance industry........................................................117
4.5 Application of E-commerce in other industries ..................................................... 120
4.5.1 Electronic government procurement .......................................................... 120
4.5.2 E-commerce in transportation .................................................................... 121
4.5.3 E-commerce of postal industry................................................................... 123
4.5.4 Tourism E-commerce ................................................................................. 124
4.5.5 Online advertising....................................................................................... 129
4.5.6 E-commerce in life and entertainment service industry............................. 131
Appendix ACatalogue Summary of Policies and Regulations of E-commerce in China from 2011 to 2012 .................................................... 133
Appendix BPublished Standards of E-commerce in China........................................... 136
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