目 录

第1讲 社交礼仪概述 .................................................................................1

1.1 礼仪的起源和发展 ..................................................................................3

1.2 礼仪的概念和特征 ..................................................................................8

1.3 礼仪的基本原则 ....................................................................................10

1.4 礼仪的种类及功能 ................................................................................11

思考题 .............................................................................................................13

第2讲 仪容仪态礼仪 ..............................................................................15

2.1 仪容修饰 ................................................................................................17

2.2 仪态举止 ................................................................................................21

2.3 首饰和配饰搭配 ....................................................................................30

思考题 .............................................................................................................42

第3讲 着装礼仪 ......................................................................................43

3.1 着装原则及注意事项 ............................................................................45

3.2 公务着装 ................................................................................................47

3.3 社交着装 ................................................................................................53

3.4 休闲着装 ................................................................................................66

3.5 特殊场合着装 ........................................................................................68

思考题 .............................................................................................................69

第4讲 日常交往礼仪 ...............................................................................71

4.1 称呼与招呼 ............................................................................................73

4.2 问候与致意 ............................................................................................78

4.3 介绍与名片使用 ....................................................................................81

4.4 邀请与拜访 ............................................................................................86

思考题 .............................................................................................................91

第5讲 商务公务礼仪 ...............................................................................93

5.1 接待礼仪 ................................................................................................95

5.2 商务谈判礼仪 ......................................................................................107

5.3 庆典礼仪 ..............................................................................................120

思考题 ...........................................................................................................129

第6讲 婚寿丧礼仪 .................................................................................131

6.1 婚庆礼俗 ..............................................................................................133

6.2 寿诞礼俗 ..............................................................................................141

6.3 丧葬礼俗 ..............................................................................................145

思考题 ...........................................................................................................148

第7讲 餐会礼仪 .....................................................................................149

7.1 中餐礼节 ..............................................................................................151

7.2 西餐礼节 ..............................................................................................159

7.3 宴请礼节 ..............................................................................................169

7.4 饮品礼节 ..............................................................................................174

思考题 ...........................................................................................................180

第8讲 文书礼仪 .....................................................................................181

8.1 书信往来 ..............................................................................................183

8.2 电子商函 ............................................................................................200

8.3 签名赠言 ..............................................................................................204

8.4 请柬 ......................................................................................................207

思考题 ...........................................................................................................210

第9讲 国际礼仪 .....................................................................................211

9.1 国际礼仪规范 ......................................................................................213

9.2 涉外接待礼仪 ......................................................................................216

9.3 涉外会谈礼仪 ......................................................................................220

9.4 国外礼俗举要 ......................................................................................222

思考题 ...........................................................................................................230

参考文献 .....................................................................................................231