目录
01 手机剪辑篇
第1 章 剪辑：制作优质商品视频 ................................................. 002
1.1 剪辑商品视频 .................................................................................003
1.1.1 剪辑商品视频时长：《拼接蕾丝裙》.....................................................003
1.1.2 运用定格功能突出商品卖点：《行李箱》..............................................006
1.1.3 运用一键成片功能制作商品视频：《淑女套装》...................................013
1.2 设置商品视频 .................................................................................017
1.2.1 调整商品画面比例：《复古旗袍》.........................................................017
1.2.2 调整商品视频的播放速度：《吸管水杯》..............................................028
1.2.3 导出高品质商品视频：《波点套装》.....................................................030
第2 章 调色：增加商品的吸引力 ................................................. 032
2.1 调节商品画面 .................................................................................033
2.1.1 调节商品的颜色：《草帽》....................................................................033
2.1.2 调节商品的亮度：《藤编扇》................................................................035
2.1.3 调节商品的质感：《手镯》....................................................................039
2.2 优化商品色彩 .................................................................................046
2.2.1 让视频画面更清透：《耳环》................................................................046
2.2.2 增加食物的诱惑力：《面包》................................................................050
2.2.3 为商品增添复古氛围：《吊带裙》.........................................................053
第3 章 音频：调动用户的积极性 ................................................. 060
3.1 添加合适的音频 .............................................................................061
3.1.1 为视频添加热门音乐：《多肉套装》.....................................................061
3.1.2 为视频添加音效：《音乐盒》................................................................065
3.1.3 为商品录制解说音频：《抱枕》.............................................................068
3.2 设置视频声音 .................................................................................069
3.2.1 调整商品视频的音量：《计时器》.........................................................069
3.2.2 为商品解说设置变声效果：《咸鸭蛋》..................................................072
3.2.3 制作商品卡点视频：《保温杯》.............................................................076
第4 章 文字：刺激用户的购买欲 ................................................. 088
4.1 添加字幕效果 .................................................................................089
4.1.1 为商品添加说明文字：《不粘锅》.........................................................089
4.1.2 运用模板为商品添加字幕：《花瓶》.....................................................095
4.1.3 为商品自动生成解说文字：《餐具套装》..............................................099
4.1.4 为商品添加电商贴纸：《拖鞋》.............................................................102
4.2 制作文字效果 .................................................................................105
4.2.1 将说明文字转为讲解语音：《陶笛》.....................................................106
4.2.2 为商品制作营销片头：《收纳筐》.........................................................112
第5 章 特效：突出商品的新奇性 ................................................. 118
5.1 添加画面特效 .................................................................................119
5.1.1 增加商品的环境氛围：《纸花灯笼》.....................................................119
5.1.2 为商品添加光泽感：《珍珠手链》.........................................................122
5.1.3 为视频添加片头、片尾：《羽毛吊灯》..................................................125
5.2 添加转场效果 .................................................................................131
5.2.1 让画面切换更流畅：《古风发饰》.........................................................131
5.2.2 为画面添加运镜变化：《香薰石台灯》..................................................135
5.2.3 让画面切换更具动感：《流沙画摆件》..................................................140
第6 章 合成：丰富商品展示效果 ................................................. 145
6.1 运用抠像功能 .................................................................................146
6.1.1 为视频套用绿幕素材：《香薰蜡烛》.....................................................146
6.1.2 制作趣味片头：《风格女装》................................................................148
6.2 运用混合模式 .................................................................................159
6.2.1 为商品添加聚焦效果：《钻戒》.............................................................159
6.2.2 叠加显示多个商品：《棒球帽》.............................................................165
6.3 使用蒙版功能 .................................................................................171
6.3.1 改变画面的显示形状：《积木盆栽》.....................................................171
6.3.2 制作商品展示PPT：《复古音响》.........................................................179
02 内容策划篇
第7 章 视频脚本：提高工作效率 ................................................. 190
7.1 创作视频脚本 .................................................................................191
7.1.1 了解视频脚本.........................................................................................191
7.1.2 视频脚本的作用......................................................................................192
7.1.3 常见脚本类型.........................................................................................192
7.1.4 前期准备工作.........................................................................................193
7.1.5 6 大基本要素..........................................................................................194
7.1.6 基本编写流程.........................................................................................194
7.2 优化视频脚本 .................................................................................195
7.2.1 学会换位思考.........................................................................................196
7.2.2 注重画面美感.........................................................................................197
7.2.3 设计转折场景.........................................................................................198
7.2.4 模仿优质脚本.........................................................................................199
7.2.5 常用内容形式.........................................................................................199
7.3 掌握镜头语言 .................................................................................200
7.3.1 常用镜头术语.........................................................................................200
7.3.2 了解视频转场.........................................................................................201
7.3.3 运用“起幅”与“落幅”.......................................................................203
7.3.4 把握镜头节奏.........................................................................................204
7.3.5 采用多机位拍摄......................................................................................204
第8 章 视频内容：吸引用户注意 ................................................. 206
8.1 爆款内容形式 .................................................................................207
8.1.1 带来心动感.............................................................................................207
8.1.2 添加搞笑元素.........................................................................................208
8.1.3 治愈用户心灵.........................................................................................209
8.1.4 展示才艺技能.........................................................................................209
8.1.5 带来深刻感受.........................................................................................210
8.1.6 引起情感共鸣.........................................................................................211
8.2 了解创意玩法 .................................................................................212
8.2.1 进行“热梗”演绎..................................................................................212
8.2.2 制作影视混剪.........................................................................................212
8.2.3 分享游戏内容.........................................................................................213
8.2.4 分享知识技能.........................................................................................214
8.2.5 借助节日热点.........................................................................................215
8.2.6 添加热门话题.........................................................................................216
第9 章 “种草”视频：增加商品销量 ........................................ 217
9.1 走进“种草”视频 ..........................................................................218
9.1.1 了解电商短视频......................................................................................218
9.1.2 视频主要优势.........................................................................................218
9.1.3 视频类型介绍.........................................................................................219
9.1.4 视频打造技巧.........................................................................................220
9.2 视频注意事项 .................................................................................220
9.2.1 格式低质问题.........................................................................................220
9.2.2 内容质量问题.........................................................................................221
9.2.3 纯商业广告.............................................................................................221
9.2.4 视频封面标准.........................................................................................221
9.2.5 内容和画质要求......................................................................................222
9.3 视频制作技巧 .................................................................................223
9.3.1 做好人设定位.........................................................................................223
9.3.2 巧妙引出商品.........................................................................................225
9.3.3 突出商品功能.........................................................................................226
9.3.4 掌握标题技巧.........................................................................................226
9.3.5 踩中用户痛点.........................................................................................227
03 电脑剪辑篇
第10 章 视频剪辑：剪出专业视频 ............................................... 230
10.1 进行剪辑处理 ...............................................................................231
10.1.1 裁剪视频尺寸：《系带裙》..................................................................231
10.1.2 删除多余片段：《小鸟收纳罐》...........................................................236
10.1.3 替换视频素材：《手提包》..................................................................238
10.1.4 视频变速处理：《DIY 小屋》...............................................................240
10.1.5 设置导出参数：《悬浮永生花》...........................................................241
10.2 制作音频效果 ...............................................................................246
10.2.1 添加背景音乐：《翻页时钟》..............................................................246
10.2.2 添加商品音效：《风铃》.....................................................................249
10.2.3 提取背景音乐：《U 型棒》..................................................................252
10.2.4 添加淡入淡出效果：《纸雕灯》...........................................................255
第11 章 视频特效：提高视觉效果 ............................................... 259
11.1 进行调色处理 ...............................................................................260
11.1.1 调节视频画面的色彩：《陶瓷香插》...................................................260
11.1.2 调节视频画面的明度：《纸巾架》.......................................................263
11.1.3 给视频添加滤镜效果：《扩香石》.......................................................266
11.2 进行特效处理 ...............................................................................268
11.2.1 添加转场效果：《苔藓景观盆》...........................................................268
11.2.2 添加画面特效：《小风扇》..................................................................273
11.2.3 添加动画效果：《香包》.....................................................................277
第12 章 文案策划：制作创意内容 ............................................... 282
12.1 添加视频字幕 ...............................................................................283
12.1.1 添加说明文字：《泡泡机》..................................................................283
12.1.2 添加文字模板：《蚊香架》..................................................................289
12.1.3 自动生成字幕：《首饰盒》..................................................................297
12.2 增加趣味性 ..................................................................................302
12.2.1 给文案添加配音：《加湿器》..............................................................303
12.2.2 为视频添加贴纸：《隔热垫》..............................................................316
