Mr. Liang has cultivated a 20-year career in publishing, blending expertise in sales, marketing, and strategic operations. Since joining TUP in 2005, he has navigated the changing market dynamics with agility, leveraging his Master of Science background from Peking University to form strategies that bridge traditional sales channels with technology-driven solutions. He optimizes distribution networks and aligns marketing efforts with evolving audience behaviors. His ability to balance tradition with emerging platforms sustains TUP's relevance in the new era.