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Frontier Research on International Mrketing of Chinese Brands
Author:
Hu Zuohao, Chenxi, Yang Zhilin
Impression:1-3
ISBN:9787302335276
Subject:Economics & Management
Publication Date:2013.09.01
Page Count:212
As the speeding up of Chinese enterprises' export and internationalization, problems such as how to build international brands through effective internationalization strategies and how to improve the international competitiveness of enterprises have become more and more urgent for Chinese enterprises which have international marketing activities.
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