Being a pioneering monograph on the Chinese contemporary graphic design history, this book reflects on the problems in and methods for studying the Chinese contemporary graphic design. This book consists of two parts: Part 1, from a historical point of view, teases out the important phenomena and frontier problems in the field of Chinese contemporary graphic design since 1979; Part 2, by adopting a critical approach, carries out a case study of the representative graphic designers in China. This book does not review the history of contemporary Chinese graphic design in a well-rounded manner, but conducts a historical and theoretical analysis of some major issues in Chinese design over the last 40 years, e.g., the Graphic Design in China and other significant events, the categories and development trends of graphic design, and the graphic designers with paradigm innovation and their design ideas. This book is suitable for teachers and students, academic researchers, practitioners and managers in the field of design.

Shi Chenxu is associate professor of the College of Communication, Qingdao University of Science and Technology. He holds a Doctoral Degree granted by Peking University and a post-doctoral position in design in China Central Academy of Fine Arts.

Dr. Zhu Shuai is researcher, doctoral supervisor and Dean of the Institute of Modern Advertising, Peking University.

Xie Xin is assistant professor in Harbin Institute of Technology (Shenzhen), holding a Doctoral Degree in Design granted by the School of Fine Art, Tsinghua University.