home > Book Center >

Reconstructing—Cases Studies on Ecosystem Strategy

Author: Xu Jinghong, Li Donghong
Subject:Economics & Management
Publication Date:2019.04.01
Page Count:212

Online purchase E-book Share

This is an excellent book on the ecological development strategy of enterprises recommended by Liu Chuanzhi, Co-chairman of the Global CEO Conference. Mr. Liu even wrote a preface to this book. By citing well-known enterprises as examples, the authors analyze their respective process of building a distinctive business ecosystem, and then summarize the analysis into a theoretical framework model. The ten enterprises, i.e., GE, Siemens, Microsoft, MI, Alibaba, Jingdong, Tencent, Baidu, CITIC Group and Tsinghua Holdings, are spoken highly for their original and successful business ecosystem. Through a review of the process where these enterprises build and manage a business ecosystem for better development, the authors expect to fully exhibit their ideas and practices in this process, which will greatly enlighten the management personnel and scholars.

more >
Scan QR code
Download APP to learn more
  • Xu Jinghong is Deputy Director-General of China Entrepreneur Club and Chairman of Zhongguancun Longmen Investment Co., Ltd; and former Chairman of Tsinghua Holdings. Li Donghong, holding a PhD in Management, is associate professor, doctoral supervisor and Deputy Director of the Department of Innovation, Entrepreneurship and Strategy, Tsinghua SEM; and Associate Dean of the Institute for Global Industry of Tsinghua.

Copyright (C) 2014 Tsinghua University Press Ltd ICP No. 05029640 No. 11010802013248

Traffic:     Contact | lawyers | Link | Piracy Report