“Data” have become a valuable strategic asset of enterprises. In order to maximize the value of mass data, enterprises shall pay special attention to data governance and comprehensive utilization. The operational principle of data governance driven by master data is as follows: among the chaotic and massive data of enterprises, capture the key data with high-business value for governance, for the purpose of improving the quality of the overall data and building up the competitiveness of enterprises in an all-round manner. This book covers the following key topics on master-data governance: data asset; data governance framework; governance model, methods, process, typical products and cases; model framework; data integration, quality and security, etc. This book, which sums up the experiences and knowledge of the three authors in data governance and consulting for almost 10 years, will guide readers to implement data governance and master-data management.