Different cultures have huge differences in language, customs, culture and psychology and other aspects. From both cultural and psychological perspectives, this book provides detailed discussion from four parts: the cultural view from a global perspective, the breakthrough and overcoming of cross-cultural communication barriers, cross-cultural communication influence and persuasion, and the innovation and practice of cross-cultural communication, The opening part introduces the definition, characteristics, application scenarios, necessity and ability requirements of cross-cultural communication; then it explains the breakthrough and overcoming of language barriers, communication style barriers, identity barriers and cultural psychological barriers, as well as analyzes the influence, persuasion, dialogues, communication and conflicts in cross-cultural process.

Professor Peng Kaiping is a member of the Academic Committee, Dean of the School of Social Sciences of Tsinghua University, a Chinese board member of the International Positive Psychology Association (IPPA) and the International Positive Education Network (lPEN), and Executive Chairman of the International Congress of Positive Psychology in China (2009-present).