Today, a lot of short videos lack personal features, and they are highly identical. Therefore, they can’t get more attention. “How to optimize the quality of content to improve the recommendation rate?”, “How to use short video for marketing and promotion?”, “How to monetize the traffic?”. This book attempts to solve the above confusions faced by short video creators and marketers on platforms such as Tik Tok, Kuaishou and Toutiao through the elaboration of methods and analysis of examples.