In the face of the dramatic decline of the traditional media sector, media innovation and media entrepreneurship have become pivotal concepts in academia’s response to the industry crisis. This book takes a perspective of disruptive innovation, seeking to merge the realms of media innovation and entrepreneurship. It delves into the academic questions and theoretical concepts where these intersect, meticulously examining how media business models are being overhauled and exploring the crucial steps and societal tensions of disruptive innovation within the media landscape. The book aims to closely mirror the ongoing trends in China’s media transformation, outlining a fresh industry perspective and logic, while exploring a media innovation and entrepreneurship theory that boasts interdisciplinary appeal.