With implicit memory and inattentional blindness as entry points, this book explores how these two help intuition play its advantageous role in crisis decision-making. The primary research questions are: whether people are more inclined toward intuitive decision-making when they perceive crisis; how crisis perception activates the process of intuitive decision-making; what are the roles of inattentional blindness and implicit memory in this process; how they are interconnected in the intuitive decision-making process; and how to construct an intuitive decision-making model that can explain things better under crisis perception through various research paradigms and analytical methods. By isolating crisis situations from crisis perception, this book systematically delves into people’s psychological response process in crisis, providing an essential basis for understanding how people make effective decisions in crisis and answering the question of why intuition, as a typical form of irrational decision-making, can generate stable advantage effects in crisis – a question that has attracted attention from the academic circle but has not yet been answered.