In today’s fast-paced consumer landscape and amidst a sea of fragmented information, customers are bombarded with choices, leaving transitioning companies and marketers feeling more lost than ever. How can one sift through the chaos to uncover timeless patterns and create truly valuable brands?

With over two decades of experience in brand marketing, LE Jianfeng focuses on the essence of the “common path,” distilling the strategic evolution path of brands. By emphasizing the discovery of core forces, creation of hit products, development of symbols, and activation of collaborative creation, this book actively merges humanistic, artistic, technological elements, aiming to reshape the energy and value curve of brands. It serves as a guiding light for enterprise branding endeavors.

Regardless of whether you’re a startup, a cutting-edge brand, or an established entity, this book offers both theoretical insights and practical guidance, helping brands revitalize, leading to a dual boost in brand wealth and market value.