Rooted in the trends of the times, this book focuses on the role of short copy in the process of winning profits from private traffic. The book is divided into four chapters: Trends, Basics, Practical Applications, and Profitability, covering the writing methods of seven common types of short copy across new media platforms such as posters, Xiaohongshu (Little Red Book), Wechat Moments, short video scripts, live streaming pitches, Q&A responses, and SEO articles. The content spans across multiple fields such as beauty and skincare, health and wellness, food, and education. The book provides numerous examples, copywriting templates, and steps to deepen readers’ understanding and application of new media short copy.