On June 20, ZHAO Xin, President of TUP, met with a five-member delegation led by Michael Cahill, Senior Director, Head of Asia. Representatives from International Cooperation Department, Computer Sciences & Information Technology, STEM, and Vocational Education also attended the meeting.

ZHAO Xin extended a warm welcome to the Cengage delegation and introduced the latest developments in China's educational publishing market. He emphasized TUP's commitment to cultivating high-quality content resources, integrating new technologies into business processes, and driving systemic upgrades in knowledge products from content formats to distribution channels to better cater to readers' diverse requirements.

Michael Cahill shared Cengage Learning's strategic adjustments and digital initiatives in the Asian market. He highlighted how the company refines its products through in-depth research on educators' needs to enhance user engagement, with a focus on online learning platforms and database offerings.

The two sides engaged in in-depth discussions on topics such as AI applications in publishing, digital-electronic integrated publishing, vocational education, and training certification.

Cengage Learning is one of the largest five educational publishers in the U.S. and ranks 20th among global publishing groups. It owns renowned imprints spanning higher education, vocational training, English language learning, and library reference markets.

Discussions Between TUP and Cengage