第 1 章 

个人品牌打造地图 

1.1 为什么人人都需要做自己的个人品牌 ·······························2 

1.2 个人品牌打造地图 ·······················································7 

1.3 个人品牌打造中常见的 5 个错误 ··································· 12 

第 2 章 

个人品牌：定位 

2.1 1 个方法精准了解客户 ··············································· 24 

2.2 4 个要素找到高价值定位 ············································ 29 

2.3 两大维度精准找到差异化定位 ······································ 35 

第 3 章 

个人品牌：产品

3.1 1 个表格规划产品矩阵 ··············································· 42

3.2 3 个策略找准定价优势 ··············································· 46 

3.3 1 个流程升级产品体验 ··············································· 50 

第 4 章 

个人品牌：流量 

4.1 热门自媒体平台分析及选择 ········································· 56 

4.2 3 种常用自媒体的运营技巧 ········································· 61 

4.3 高效管理微信人脉圈 ·················································· 66 

4.4 朋友圈店铺运营法则 ·················································· 72 

4.5 微信精准涨粉技巧 ····················································· 77 

第 5 章 

个人品牌：营销  

5.1 如何写好个人品牌故事 ··············································· 86 

5.2 营销漏斗之知晓阶段 ·················································· 90 

5.3 营销漏斗之考虑阶段 ·················································· 96 

5.4 营销漏斗之购买阶段 ·················································· 99 

5.5 营销漏斗之留存阶段 ·················································108 

5.6 营销漏斗之拥护阶段 ·················································112

第 6 章 

个人品牌：交付  

6.1 咨询产品交付流程 ····················································118 

6.2 社群产品交付流程 ····················································130 

6.3 课程产品交付流程 ····················································135 

6.4 私教产品交付流程 ····················································141 

第 7 章 个人品牌：做课  

7.1 做课的基础准备 ·······················································148 

7.2 如何快速做出自己的第一门课 ·····································162 

7.3 如何获得课程的客户 ·················································181 

第 8 章 

个人品牌：心法 

8.1 如何用个人品牌找到人生使命 ·····································206 

8.2 如何用个人品牌实现个人成长 ·····································213 

8.3 如何用个人品牌实现自我价值 ·····································225 

8.4 如何用个人品牌掌控自由人生 ·····································230 

后记