本书是世界著名市场营销**菲利普·科特勒和加里·阿姆斯特朗的力著之一，自出版以来，一直被世界各国主要的工商管理学院作为市场营销学必修课的教材。

菲利普·科特勒，美国西北大学凯洛格商学院教授，著名营销学家，被誉为“现代营销学之父”。

Preface The Seventeenth Edition of Kotler/Armstrong¡¯s Principles of Marketing! Setting the World Standard in Marketing Education These are exciting times in marketing. Recent surges in digital technologies have created a new, more engaging, more connected marketing world. Beyond traditional tried-and-true marketing concepts and practices, today¡¯s marketers have added a host of new-age tools for engaging consumers, building brands, and creating customer value and relationships. In these digital times, sweeping advances in ¡°the Internet of Things¡±¡ªfrom social and mo- bile media, connected digital devices, and the new consumer empowerment to ¡°big data¡± and new marketing analytics¡ªha...